In the age of generative search, building a clear narrative strategy no longer shapes only media coverage. It also determines how brands are understood, summarised and recommended by AI engines.
The press relations and influence blog
Press officers share their PR tips, influencer trends, innovation news, and… agency life!
The Boilerplate: What Is It, Why Is It Necessary, and What Role Does It Play in Public Relations?
1. What Is a Boilerplate? A boilerplate is the final paragraph of a press release, the section that typically begins with “About [Company Name].” It is a standardized, concise, and factual description of the issuing organization. It can be seen as the company’s...
B2B and B2C: Are the impacts of GEO the same for every company?
In B2C, AI helps users shortlist before buying. In B2B, it helps structure selection criteria and prepare RFPs. This shift changes what content you must publish, what proof you must show, and why PR becomes a key GEO visibility driver.
E.E.A.T.: definition, SEO value, GEO-era limitations… and what comes next
E.E.A.T. once helped brands rank in Google. In the GEO era, it helps brands get cited and recommended by AI engines. Discover how EEAT shifts from on-site optimisation to proof-based authority built across content, PR and spokesperson credibility.
GEO Revolution: What Impact on Lead Generation and Conversion Rates?
With AI search, visibility is no longer driven by clicks—it’s driven by recommendation. More decision-ready intent, sometimes higher-quality traffic, and amplified zero-click journeys: here’s what GEO changes for lead generation and conversions.
SEO or GEO: what really changes for your brand awareness
This is the question of the hour: SEO or GEO? In 2026, a growing share of online searches no longer happens “inside Google”, but through AI-powered conversational interfaces such as ChatGPT, Gemini, Perplexity or Copilot. As a result, brands must no longer “just” be...
Press Greetings: Definition, Usefulness, and Future in PR
Definition Press greetings are a special moment, usually organized at the beginning of the year, when a company, institution, or organization addresses journalists to extend its wishes and outline the key themes for the year ahead. This tradition originated in...
Buzz & Bad Buzz: The Boomerang Effect of Press Relations
Buzz and bad buzz, two terms often thrown around, but rarely understood. This article breaks them down through the lens of journalism, PR, and media strategy.
Editorial Surge: When the News Floods In (and How PR Can Ride the Wave)
An editorial surge floods the media with content on one topic. For PR pros, it’s either a risk or a strategic opportunity- if handled with care.
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