Press officers share their PR tips, influencer trends, innovation news, and… agency life!
29 September 2026 | GEO-SEO, What's new?
StoriesOut uses the 4Cs — Clarity, Consistency, Corroboration and Continuity — to turn GEO audit findings into prioritised action plans. The framework starts with reputation problems before determining which levers to activate across GEO, PR and influence.
25 September 2026 | Lexicon
Public affairs help organisations understand their institutional environment, engage with decision-makers and represent their interests. Distinct from both press relations and lobbying in the strict sense, they nevertheless operate within the same information environment, where media coverage, expertise, influence and, increasingly, artificial intelligence all contribute to shaping public debate.
16 September 2026 | Lexicon, GEO-SEO, PR Tips, What's new?
Narrative Debt, Narrative Credit: What If Your Brand Had a Bank Account No One Was Watching? Every brand has a narrative account. Think of it as a bank account: every statement, promise, announcement and public commitment either adds to its balance or draws it down....
10 September 2026 | Lexicon
The source is at the heart of journalism. In PR, being a trusted source is a powerful asset to build credibility and long-term influence.
25 August 2026 | Lexicon
A trial balloon is an information test launched to gauge opinion. Common in politics and PR, it’s useful but risky without clear communication strategy.
15 April 2026 | GEO-SEO
Visibility is no longer enough. In an AI-driven Answer Economy, companies must become recognized sources. This article explains how to build an authority voice and turn presence into lasting credibility.
8 April 2026 | GEO-SEO
A Method to Analyse Informational Visibility in the Answer Economy Introduction: When AI Explains Your Industry, Is Your Company Part of the Answer? For more than twenty years, corporate digital visibility has largely been structured by search engines. The objective...
5 March 2026 | GEO-SEO, What's new?
Generative engines no longer just rank pages. They interpret brand identities. Understanding this shift is essential to build a narrative that can be cited and recommended by AI.
18 February 2026 | GEO-SEO
A message can capture attention. A narrative builds reputation. Discover why message, angle and narrative operate at different strategic levels in PR, SEO and generative search.
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