An editorialist is a journalist who writes opinion pieces analysing current events. They play a major role in shaping public discourse in the media.

Press officers share their PR tips, influencer trends, innovation news, and… agency life!
30 June 2025 | Lexicon
An editorialist is a journalist who writes opinion pieces analysing current events. They play a major role in shaping public discourse in the media.
27 June 2025 | Lexicon
Your zone of influence defines where your brand can have the most impact — in media, online platforms, and search visibility. Learn how to map and activate it.
23 June 2025 | Lexicon
An editorial line is the strategic framework that shapes a media outlet’s content. It defines tone, topic choices, and how news is presented to the public.
19 June 2025 | Lexicon
The right of reply is a legal mechanism allowing a person or company to respond publicly to inaccurate or damaging media content.
17 June 2025 | Lexicon
A freelance journalist is an independent professional paid per article. They contribute to a wide range of media outlets and play a key role in press relations.
9 June 2025 | Lexicon
The zoom format is a focused editorial insert that highlights key information. Once a print tool, it’s now essential in PR content and web UX strategies.
22 May 2025 | Lexicon
Media training is a coaching method that helps professionals improve their communication with the media. Learn about its origins, role in public relations, and the importance of regular practice.
19 May 2025 | Lexicon
Is the press kit still useful in 2025? Learn how communication is evolving with digital tools, and how to replace the old PDF with a living PR ecosystem.
16 May 2025 | Lexicon
White papers are key for building expertise and credibility, but they fall short when used as tools in media relations. Learn how — and when — to use them right.
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