Press officers share their PR tips, influencer trends, innovation news, and… agency life!
23 October 2026 | GEO-SEO, Lexicon, What's new?
Each and every time we talk about the Narrative Capital concept, it hits a nerve. It was time we proposed a dedicated user guide for it. What narrative capital is Narrative capital is the value a brand draws from its narrative: what it declares, what others say about...
8 October 2026 | GEO-SEO, What's new?
Your customers no longer rely on Google alone: they increasingly ask AI for answers. SEO, PR, influence and GEO must now work together to build the information environment that helps your company be understood, cited and recommended.
29 September 2026 | GEO-SEO, What's new?
StoriesOut uses the 4Cs — Clarity, Consistency, Corroboration and Continuity — to turn GEO audit findings into prioritised action plans. The framework starts with reputation problems before determining which levers to activate across GEO, PR and influence.
25 September 2026 | Lexicon
Public affairs help organisations understand their institutional environment, engage with decision-makers and represent their interests. Distinct from both press relations and lobbying in the strict sense, they nevertheless operate within the same information environment, where media coverage, expertise, influence and, increasingly, artificial intelligence all contribute to shaping public debate.
16 September 2026 | GEO-SEO, Lexicon, PR Tips, What's new?
Narrative Debt, Narrative Credit: What If Your Brand Had a Bank Account No One Was Watching? Every brand has a narrative account. Think of it as a bank account: every statement, promise, announcement and public commitment either adds to its balance or draws it down....
10 September 2026 | Lexicon
The source is at the heart of journalism. In PR, being a trusted source is a powerful asset to build credibility and long-term influence.
25 August 2026 | Lexicon
A trial balloon is an information test launched to gauge opinion. Common in politics and PR, it’s useful but risky without clear communication strategy.
15 April 2026 | GEO-SEO
Visibility is no longer enough. In an AI-driven Answer Economy, companies must become recognized sources. This article explains how to build an authority voice and turn presence into lasting credibility.
8 April 2026 | GEO-SEO
A Method to Analyse Informational Visibility in the Answer Economy Introduction: When AI Explains Your Industry, Is Your Company Part of the Answer? For more than twenty years, corporate digital visibility has largely been structured by search engines. The objective...
Would you like to expand the visibility and awareness of your brand?
Contact us to learn how!
