Press Relations
The art of building a credible presence in the media
In saturated markets, visibility alone is no longer enough
Media relations are the most powerful tool for a brand to gain visibility, reputation and legitimacy in its market.
Since 2010, StoriesOut has developed a specific approach based on the experience gained working with start-ups and innovative companies. Our approach enables brands to establish or consolidate their position even without a high volume of news coverage, drawing on market dynamics as well as those of the company itself.
What Press Relations do for your organisation
Press relations are not a means of generating one-off exposure. They are a tool for building credibility over the long term. Credibility fuels reputation, which is so essential to brands.
A feature in a recognised media outlet achieves three things simultaneously: it exposes your brand to a targeted audience, it signals legitimacy in a way that your own channels cannot, and it leaves a trace that can be indexed by Google, by AI-powered search engines, and by prospective customers who carry out research before contacting you.
That is why a well-executed press relations campaign is not a communication cost. It is an investment in your credibility capital.
Our methodology:
The 3P of PR
The main concern for companies considering press relations is a lack of material. “We don’t have enough news” — that’s the phrase we hear most often at initial meetings.
It is precisely to address this reality that StoriesOut has developed the 3P methodology for PR: Push, Pull and Place.
The strength of this methodology lies in the fact that it never relies on a single source of content. It creates a continuous flow of relevant, consistent and cumulative communications.
Push: Make the most of your news
Product launches, fundraising rounds, strategic recruitment, partnerships, results – any company news provides a point of entry for the media. We develop the angles and formats that make these stories interesting to journalists, not just to your teams.
Pull : Rooting Into Market Trends
Your market is constantly generating signals — trends, tensions, regulations, competitive developments. Through active market monitoring, we identify the areas where your expertise is recognised and position you as an authoritative voice, regardless of your own news cycle.
Place : Building A Long Lasting Position On The Market
Beyond one-off initiatives, press relations help build a brand’s image. We develop the messages, angles and formats that gradually establish your brand within its ecosystem — in the media, in analysts’ reports, and in AI-powered search engine responses.
The strength of this approach lies in the fact that it never relies on a single source of content. It creates a continuous stream of relevant, consistent and cumulative communications.
How do we work?
Every StoriesOut collaboration begins with a scoping phase that sets the framework for the entire project.
01
Initial Audit
Analysis of your current positioning in the media and AI search engines, identification of weak signals in your market, mapping of relevant media outlets and journalists, and clarification of your core narrative and key messages.
PR Strategy
Based on this audit, we draw up a bespoke plan — a mix of Push/Pull/Place topics, an editorial calendar, communication channels, formats tailored to each target medium, the identification of spokespersons and the preparation of their statements.
Deployment
A team of at least two people is put together to act as your dedicated points of contact. We manage relations with journalists, draft content (press releases, opinion pieces, pitches, press kits), prepare your spokespersons for interviews and monitor opportunities in real time.
Evaluation
The results are monitored and analysed regularly — volume, quality, tone, and impact on your visibility in AI search engines. The strategy is continuously refined.
Our complementary areas of expertise in
media relations
Media relations are at the heart of our business.
Building on this core, we have developed specific areas of expertise tailored to the particular circumstances our clients face.
Media coaching: preparing your spokespersons
Public speaking is a skill that can be learnt. So is giving effective interviews. Our most experienced consultants prepare your executives and experts to make the most of every media opportunity — from speaking at conferences to TV interviews and industry podcasts.
M&A, Fundraising: announcing at the right time, in the right media
Any capital-related announcement (M&A, Fundraising, etc.) is set to be featured in high-quality media outlets. StoriesOut offers bespoke packages to support these key moments — both in France and internationally.
Polls and surveys: becoming the brand that understands its market
Exclusive data from sector-specific studies is one of the most effective ways of generating coverage in the business and sector-specific media. We design and commission these studies in partnership with leading polling organisations.
Crisis communication: preparing before it happens
Crisis management begins before the crisis strikes. We help our clients identify likely scenarios, set up monitoring and early-warning systems, prepare talking points and structure escalation procedures — so that when the time comes, the response is already in place.
Press Relations and GEO:
Visibility in the age of AI engines
AI engines (ChatGPT, Perplexity, Gemini, Claude, Mistral) synthesise information and formulate responses based on sources they consider to be reliable and consistent. Media coverage in recognised outlets constitutes precisely these sources.
This is why StoriesOut has been incorporating GEO – Generative Engine Optimisation – into its press relations practice since 2024. Each campaign is designed not only to generate media coverage, but also to ensure that this coverage sustainably bolsters your presence in AI summaries.
What our customers say
FAQ
What is a press/media relations agency?
A public relations agency designs and implements communication strategies between a company and the media—journalists, editors, columnists, and industry experts. Its role is to generate media coverage that builds its clients’ visibility, brand awareness, and credibility. Unlike advertising, public relations generates “earned” content—written by independent third parties—that carries a sense of legitimacy that paid content cannot replicate.
How does StoriesOut stand out from other PR agencies?
StoriesOut has specialized in managing reputations since its founding in 2010. Our agency has developed a proprietary methodology, the 3Ps of PR (Push, Pull, Place), which enables brands to stand out even without major product news by leveraging the dynamics of their market. A pioneer in the SEO revolution driven by AI search engines, StoriesOut offers PR+GEO support that empowers brands and public figures to manage their reputation
Why is StoriesOut creating a Press Relations Dictionary?
For several years, StoriesOut has been developing in-depth editorial content focused on the fields of media relations, influence, and informational credibility.
This work has led to the creation of the first Dictionary of Media Relations, a project designed to clarify the concepts, practices, and transformations of the sector in the age of AI-powered search engines and highly competitive information environments.
Through this project, our agency affirms a simple conviction: public relations is not merely a tool for generating media exposure. It is a system for building credibility, transparency, and lasting authority.
What types of organizations do you work with?
Our press relations agency primarily works with organisations in the business sector: companies, industries, financial services, support organisations, NGOs, public figures, etc.
What do they have in common? The need to be heard and recognised. We help them secure the position they deserve: as a benchmark, a market leader or a challenger. This approach means we work with both start-ups and established organisations looking to strengthen their position.
You only work in France?
No. StoriesOut operates in several markets: France through our Paris-based team, the United Kingdom and the United States through our English Department, as well as Spain, Portugal, and Latin America thanks to our multilingual capabilities and our network of partners.
We coordinate campaigns from Paris to ensure overall narrative consistency, while adapting messages to local media contexts.
Our agency also maintains a strong regional presence in France, particularly in Brittany, Bourgogne-Franche-Comté, and the South region, where we support businesses, manufacturers, and local stakeholders facing challenges related to transformation, attractiveness, and visibility.
How does a press relations campaign work with StoriesOut?
Every collaboration begins with an audit phase: analyzing current positioning, identifying emerging market trends, mapping relevant media outlets, and clarifying the core narrative. Based on this, we develop a tailored PR strategy—a mix of topics, angles, and formats—and implement it through a dedicated team that serves as the client’s primary point of contact. Results are measured regularly, and the strategy is continuously adjusted.
What is the difference between SEO and GEO, and why does this matter for media relations?
SEO (Search Engine Optimization) improves visibility on traditional search engines like Google. GEO (Generative Engine Optimization) refers to the set of strategies that enable a brand to establish a credible presence in summaries generated by AI engines such as ChatGPT, Perplexity, Gemini, Claude, and Mistral. These systems prioritize reliable third-party sources that remain consistent over time—which is exactly what press relations deliver. That is why StoriesOut has integrated GEO into its PR practice since 2024.
Ready to build your credibility?
Credibility isn’t something you can simply declare. It’s built over time through consistent messaging, external validation, and integration into your industry’s information landscape.
At StoriesOut, a PR agency in Paris, we help you build this capital—not as a one-off goal, but as a sustainable system.
Because in a world where everything is compared, what is recognized as reliable becomes decisive.
