Media relations: the driving force behind credibility
Because brand credibility relies on facts and a human face
Grounding the Company’s Message in Facts
A company can present its strategy, announce an innovation, or champion a vision, but its reputation depends on external recognition.
As a recognized expert in corporate communications, StoriesOut places media relations at the center of its reputation strategies. These efforts generate the public evidence relied upon by journalists, investors, buyers, partners, and, increasingly, artificial intelligence systems.
What Media Relations Do for Your Brand
Media relations are much more than just a means of generating one-off exposure. They are a tool for building credibility over the long term. Credibility fuels reputation, which is so essential to brands.
A feature in a reputable media outlet accomplishes three things simultaneously: it exposes your brand to a qualified audience, it signals legitimacy in a way your own channels cannot, and it leaves a trace that can be indexed by Google, AI-powered search engines, and prospects who research your brand before contacting you.
That’s why a well-executed press relations campaign isn’t a communication expense. It’s an investment in your narrative capital.
StoriesOut: a well-established, proven approach
Every media relations campaign contributes to the gradual development of credibility, which is essential to the growth of brands and companies.
Our media relations campaigns are based on five steps.
Identifying the Facts That Matter
Not all information is meant to become news.
Working with you and based on your goals, we identify the facts, achievements, and areas of expertise that can sustainably build your reputation.
Developing Story Angles
Every news story deserves tailored editorial treatment.
We identify the most relevant story angles, messages, evidence, and spokespersons based on the target audiences and markets.
Preparing Spokespersons
Journalists look for sources who can explain, provide context, and embody a topic.
We support your executives and experts so that their statements reinforce the credibility of the facts presented to the public.
Launching Campaigns
We design and coordinate national and international campaigns tailored to the media landscape of each market.
Our goal is to secure media coverage that will contribute to your reputation in the long term, in every region where you operate.
Measuring and Adapting
A campaign is a step—an essential one at a given moment. It is not an end in itself, because the market is constantly changing around you.
We analyze the results, monitor changes in your reputation, and adapt future actions so that each communication builds on the previous one.
How do we work?
01
Initial Audit
This is the phase in which we analyze your brand’s initial positioning in the media and AI platforms, map out the competitive landscape, identify market dynamics and weak signals, and identify relevant media outlets and journalists.
PR Strategy
Based on this audit, we clarify and formalize your core narrative and key messaging. We develop a customized plan—a mix of Push, Pull, and Place topics (see our methodology)—and formalize the editorial calendar, define the communication areas for spokespersons, and prepare them to speak publicly.
Deployment
We assemble a team of at least two people to serve as your primary points of contact. We manage relationships with journalists, draft content (press releases, op-eds, pitches, press kits), organize and prepare your spokespersons for interviews, and identify, in real time, opportunities to position your brand in your target media.
Evaluation
We regularly track and analyze the results—volume, quality, tone, and impact on your visibility in AI search engines. The strategy is continuously adjusted.
With the widespread adoption of AI search engines, we have also developed a tool for semantically measuring your media positioning.
Our other PR expertise
Media Coaching: Preparing Spokespersons
Public speaking is a skill that can be learned. So is giving effective interviews. Our most experienced consultants prepare your executives and experts to make the most of every media opportunity—from speaking at conferences to TV interviews and industry podcasts.
Crisis Communication: Planning Ahead
Crisis management begins before a crisis strikes. We help our clients identify likely scenarios, establish monitoring and early-warning systems, prepare talking points, and structure escalation protocols—so that when the time comes, the response is already in place.
Studies and Surveys: Becoming the Brand That Understands Its Market
Exclusive data from industry studies is one of the most effective ways to generate coverage in business and industry media. We design and commission these studies in partnership with leading survey firms.
M&A and Capital Raising
An acquisition or fundraising round is in the works and is being announced in high-profile media outlets. StoriesOut offers specialized packages to support these key moments—both in France and internationally.
Press Relations and GEO:
Visibility in the age of AI engines
AI engines (ChatGPT, Perplexity, Gemini, Claude, Mistral) synthesise information and formulate responses based on sources they consider to be reliable and consistent. Media coverage in recognised outlets constitutes precisely these sources.
This is why StoriesOut has been incorporating GEO – Generative Engine Optimisation – into its press relations practice since 2024. Each campaign is designed not only to generate media coverage, but also to ensure that this coverage sustainably bolsters your presence in AI summaries.
What our customers say
FAQ
What is a press/media relations agency?
A public relations agency designs and implements communication strategies between a company and the media—journalists, editors, columnists, and industry experts. Its role is to generate media coverage that builds its clients’ visibility, brand awareness, and credibility. Unlike advertising, public relations generates “earned” content—written by independent third parties—that carries a sense of legitimacy that paid content cannot replicate.
How does StoriesOut stand out from other PR agencies?
StoriesOut has specialized in managing reputations since its founding in 2010. Our agency has developed a proprietary methodology, the 3Ps of PR (Push, Pull, Place), which enables brands to stand out even without major product news by leveraging the dynamics of their market. A pioneer in the SEO revolution driven by AI search engines, StoriesOut offers PR+GEO support that empowers brands and public figures to manage their reputation
Why is StoriesOut creating a Press Relations Dictionary?
For several years, StoriesOut has been developing in-depth editorial content focused on the fields of media relations, influence, and informational credibility.
This work has led to the creation of the first Dictionary of Media Relations, a project designed to clarify the concepts, practices, and transformations of the sector in the age of AI-powered search engines and highly competitive information environments.
Through this project, our agency affirms a simple conviction: public relations is not merely a tool for generating media exposure. It is a system for building credibility, transparency, and lasting authority.
What types of organizations do you work with?
Our press relations agency primarily works with organisations in the business sector: companies, industries, financial services, support organisations, NGOs, public figures, etc.
What do they have in common? The need to be heard and recognised. We help them secure the position they deserve: as a benchmark, a market leader or a challenger. This approach means we work with both start-ups and established organisations looking to strengthen their position.
You only work in France?
No. StoriesOut operates in several markets: France through our Paris-based team, the United Kingdom and the United States through our English Department, as well as Spain, Portugal, and Latin America thanks to our multilingual capabilities and our network of partners.
We coordinate campaigns from Paris to ensure overall narrative consistency, while adapting messages to local media contexts.
Our agency also maintains a strong regional presence in France, particularly in Brittany, Bourgogne-Franche-Comté, and the South region, where we support businesses, manufacturers, and local stakeholders facing challenges related to transformation, attractiveness, and visibility.
How does a press relations campaign work with StoriesOut?
Every collaboration begins with an audit phase: analyzing current positioning, identifying emerging market trends, mapping relevant media outlets, and clarifying the core narrative. Based on this, we develop a tailored PR strategy—a mix of topics, angles, and formats—and implement it through a dedicated team that serves as the client’s primary point of contact. Results are measured regularly, and the strategy is continuously adjusted.
What is the difference between SEO and GEO, and why does this matter for media relations?
SEO (Search Engine Optimization) improves visibility on traditional search engines like Google. GEO (Generative Engine Optimization) refers to the set of strategies that enable a brand to establish a credible presence in summaries generated by AI engines such as ChatGPT, Perplexity, Gemini, Claude, and Mistral. These systems prioritize reliable third-party sources that remain consistent over time—which is exactly what press relations deliver. That is why StoriesOut has integrated GEO into its PR practice since 2024.
Ready to build your credibility?
Credibility isn’t something you can simply declare. It’s built over time through consistent messaging, external validation, and integration into your industry’s information landscape.
At StoriesOut, a PR agency in Paris, we help you build this capital—not as a one-off goal, but as a sustainable system.
Because in a world where everything is compared, what is recognized as reliable becomes decisive.
