International Press Relations Agency
Public figures, businesses, banks, industries and NGOs: our clients are active across all these sectors
Credibility as a competitive advantage
StoriesOut designs and executes media relations campaigns with a twofold objective:
- to build and protect its clients’ reputations
- and to establish lasting credibility for them within the information landscape.
From our base in Paris, we orchestrate international campaigns across Europe, the United States and Latin America for companies, executives and investors operating in environments where visibility alone is no longer enough.
What we believe: reputation and credibility are the key factors in media relations
In an information-saturated environment, visibility is no longer enough. Your prospects are comparing options. AI engines summarise content. Journalists filter information. Investors verify facts.
What makes the difference today is not simply being present, but being quoted, referenced and endorsed by sources that your audiences consider reliable.
Media relations are one of the few levers capable of generating these signals. A feature in a recognised media outlet, an expert opinion piece, or a contextualised statement are proofs of legitimacy that your own channels cannot generate.
Do any of these situations sound familiar to you?
ESTABLISHED or NEW PLAYER
You’re at the head of your organisation. Your product is solid. Your team is compelling. But when your prospects are weighing up their options, in analysts’ reports, and in the responses generated by AI engines, are you there? Are you mentioned? Are you the main reference, or just a footnote?
BUILDING THE CREDIBILITY OF SPOKESPERSONS
You have recognised experts within your organisation. Your senior managers know their market inside out. Yet when a journalist is looking for a spokesperson, when a conference organiser is putting together a panel, or when an analyst is seeking an authoritative voice, it is not your spokespersons who spring to mind.
Expertise alone is not always enough to establish public credibility. You also need to build a consistent, visible and recognisable presence that transforms genuine expertise into recognised authority.
ROOTING THE COMPANY IN EXPERTISE AND THE MARKET
You create. You publish. You engage. But you feel like it’s all piling up without really coming together. Something is missing. A narrative that stands the test of time, that others can pick up on, that establishes a position—not just a presence.
Your company has real expertise. But is it clearly linked to the topics where you want to become a leader? Are you seen as a player in the market… or as one of those who help define it?
INTERNATIONAL DEVELOPMENT
You’re expanding your business internationally. A message that works in France isn’t enough to establish credibility in the United Kingdom, Spain, or the United States. Every market has its own key media outlets, editorial standards, and third-party certifiers. Without a tailored strategy, you’ll have a presence locally but remain invisible in the markets where you’re looking to grow.
Our approach:
a comprehensive credibility system, rather than a series of actions
These situations have one thing in common: they cannot be resolved through a one-off communication effort. They require a system in which each message reinforces the next, where the content produced and external endorsements build on one another, and where consistency over time becomes a signal in itself.
Our public relations agency structures this system around four key areas:
01
Content that clarifies your position.
Not just to fill space, but to make your organization transparent. For journalists, for analysts, and for AI engines that analyze your industry.
External validation that backs up your claims.
Media, experts, institutions: these sources provide a legitimacy that your own channels cannot generate. They are the ones that news outlets prioritize. They are the ones that endure.
Consistency over time that makes things easier to understand.
Consistent repetition builds a consistent image—for the journalists covering you, for the prospects evaluating you, and for the algorithms indexing you.
A recognizable online presence.
Today, a company’s identity is defined first and foremost by how it is portrayed elsewhere. What the media and experts say shapes a general perception that precedes and influences any business relationship
Our expertise in media relations
Press Relations: From Strategy To Implementation
From identifying emerging trends to preparing your spokespersons, from developing story angles to measuring media impact, and from crisis preparedness to crafting talking points, our PR agency designs and implements campaigns tailored to your media and industry-specific challenges
GEO: Your Visibility in AI Search Engines
SEO is being enhanced by GEO—Generative Engine Optimization. AI-powered search engines no longer prioritize only optimized content; they now favor reliable, consistent, and regularly verified sources. Our PR campaigns are designed to generate these signals
Expert speaking and thought leadership
Opinion pieces, interviews, and position statements on the topics driving your market—we craft and disseminate expert content to establish your voice in the public discourse within your industry
International Media Relations
StoriesOut designs and coordinates international media relations campaigns from Paris, with operational coverage of Europe, the United Kingdom, the United States, Spain, Portugal, and Latin America.
Our structure enables us to manage multi-market communications from a single time zone, with a favorable time difference that allows for effective coordination of exchanges between Europe, North America, Latin America, the Middle East, and Africa.
This approach ensures global consistency in messaging while adapting messages to local media realities, thanks to teams with a deep understanding of the cultural, linguistic, and editorial contexts of each market.
What our clients say about us
“Working with StoriesOut on the announcement of our funding round was crucial in giving Bubble Robotics the visibility we were seeking, both in France and internationally. Beyond the sheer volume of coverage, the team secured the interviews that really matter (Les Echos, Le Figaro) and conveyed a consistent and ambitious message. Truly top-notch execution.”
– Jean Crosetti, CEO & Co-founder, Bubble Robotics
“StoriesOut has been supporting Lyf with its media relations for nine years now. Throughout our collaboration, we’ve seen the team’s commitment, dedication, and responsiveness. Their professionalism has always been top-notch, and the relationship of trust we’ve built is invaluable in our day-to-day work. “
– Claire Brossard, Head of Comms
Some Figures
Of expertise
Clients
Consultants
Spoken languages
Nationalities
FAQ
What is a press/media relations agency?
A public relations agency designs and implements communication strategies between a company and the media—journalists, editors, columnists, and industry experts. Its role is to generate media coverage that builds its clients’ visibility, brand awareness, and credibility. Unlike advertising, public relations generates “earned” content—written by independent third parties—that carries a sense of legitimacy that paid content cannot replicate.
How does StoriesOut stand out from other PR agencies?
StoriesOut has specialized in managing reputations since its founding in 2010. Our agency has developed a proprietary methodology, the 3Ps of PR (Push, Pull, Place), which enables brands to stand out even without major product news by leveraging the dynamics of their market. A pioneer in the SEO revolution driven by AI search engines, StoriesOut offers PR+GEO support that empowers brands and public figures to manage their reputation
Why is StoriesOut creating a Press Relations Dictionary?
For several years, StoriesOut has been developing in-depth editorial content focused on the fields of media relations, influence, and informational credibility.
This work has led to the creation of the first Dictionary of Media Relations, a project designed to clarify the concepts, practices, and transformations of the sector in the age of AI-powered search engines and highly competitive information environments.
Through this project, our agency affirms a simple conviction: public relations is not merely a tool for generating media exposure. It is a system for building credibility, transparency, and lasting authority.
What types of organizations do you work with?
Our public relations agency primarily supports businesses operating in highly competitive environments: companies, industries, financial services, innovation support organizations, NGOs, public figures, and more—and, more broadly, any business seeking to establish itself as a market credible and reliable contestant.
You only work in France?
No. StoriesOut operates in several markets: France through our Paris-based team, the United Kingdom and the United States through our English Department, as well as Spain, Portugal, and Latin America thanks to our multilingual capabilities and our network of partners.
We coordinate campaigns from Paris to ensure overall narrative consistency, while adapting messages to local media contexts.
Our agency also maintains a strong regional presence in France, particularly in Brittany, Bourgogne-Franche-Comté, and the South region, where we support businesses, manufacturers, and local stakeholders facing challenges related to transformation, attractiveness, and visibility.
How does a press relations campaign work with StoriesOut?
Every collaboration begins with an audit phase: analyzing current positioning, identifying emerging market trends, mapping relevant media outlets, and clarifying the core narrative. Based on this, we develop a tailored PR strategy—a mix of topics, angles, and formats—and implement it through a dedicated team that serves as the client’s primary point of contact. Results are measured regularly, and the strategy is continuously adjusted.
What is the difference between SEO and GEO, and why does this matter for media relations?
SEO (Search Engine Optimization) improves visibility on traditional search engines like Google. GEO (Generative Engine Optimization) refers to the set of strategies that enable a brand to establish a credible presence in summaries generated by AI engines such as ChatGPT, Perplexity, Gemini, Claude, and Mistral. These systems prioritize reliable third-party sources that remain consistent over time—which is exactly what press relations deliver. That is why StoriesOut has integrated GEO into its PR practice since 2024.
Ready to build your credibility?
Credibility isn’t something you can simply declare. It’s built over time through consistent messaging, external validation, and integration into your industry’s information landscape.
At StoriesOut, a PR agency in Paris, we help you build this capital—not as a one-off goal, but as a sustainable system.
Because in a world where everything is compared, what is recognized as reliable becomes decisive.
