Lexicon

A trial balloon is an information test launched to gauge opinion. Common in politics and PR, it’s useful but risky without clear communication strategy.

Definition Press greetings are a special moment, usually organized at the beginning of the year, when a company, institution, or organization addresses journalists to extend its wishes and outline the key themes for the year ahead. This tradition originated in...

Buzz and bad buzz, two terms often thrown around, but rarely understood. This article breaks them down through the lens of journalism, PR, and media strategy.

An editorial surge floods the media with content on one topic. For PR pros, it’s either a risk or a strategic opportunity- if handled with care.

Le spin doctor est un conseiller en communication chargé d’influencer la perception des médias et de l’opinion publique. Entre stratégie, gestion de crise et relations presse, il reste une figure aussi incontournable que controversée.

Journaliste ou grand reporter, pigiste ou salarié : le métier de journaliste reste au cœur de l’écosystème de l’information. Décryptage des origines, du rôle, des mutations du métier et de ses liens essentiels avec les professionnels des relations presse.

A press review is more than a summary, it’s a strategic tool for understanding media perception. Learn how it’s produced, who uses it, and how AI is reshaping its future in the PR world.

An open letter is more than a statement, it’s a strategic act of communication. In this article, we explore its historical roots, how it’s used in public relations, its strengths and its limits in the age of reputation management.