Lexicon

Public affairs help organisations understand their institutional environment, engage with decision-makers and represent their interests. Distinct from both press relations and lobbying in the strict sense, they nevertheless operate within the same information environment, where media coverage, expertise, influence and, increasingly, artificial intelligence all contribute to shaping public debate.

The source is at the heart of journalism. In PR, being a trusted source is a powerful asset to build credibility and long-term influence.

A trial balloon is an information test launched to gauge opinion. Common in politics and PR, it’s useful but risky without clear communication strategy.

Definition Press greetings are a special moment, usually organized at the beginning of the year, when a company, institution, or organization addresses journalists to extend its wishes and outline the key themes for the year ahead. This tradition originated in...

Buzz and bad buzz, two terms often thrown around, but rarely understood. This article breaks them down through the lens of journalism, PR, and media strategy.

An editorial surge floods the media with content on one topic. For PR pros, it’s either a risk or a strategic opportunity- if handled with care.

Le spin doctor est un conseiller en communication chargé d’influencer la perception des médias et de l’opinion publique. Entre stratégie, gestion de crise et relations presse, il reste une figure aussi incontournable que controversée.