Your customers no longer rely on Google alone: they increasingly ask AI for answers. SEO, PR, influence and GEO must now work together to build the information environment that helps your company be understood, cited and recommended.
What’s new?
StoriesOut
The 4Cs: StoriesOut’s methodology for building GEO recommendations
StoriesOut uses the 4Cs — Clarity, Consistency, Corroboration and Continuity — to turn GEO audit findings into prioritised action plans. The framework starts with reputation problems before determining which levers to activate across GEO, PR and influence.
Narrative debt and credit: what is your brand’s balance?
Narrative Debt, Narrative Credit: What If Your Brand Had a Bank Account No One Was Watching? Every brand has a narrative account. Think of it as a bank account: every statement, promise, announcement and public commitment either adds to its balance or draws it down....
How Generative Engines Interpret a Brand
Generative engines no longer just rank pages. They interpret brand identities. Understanding this shift is essential to build a narrative that can be cited and recommended by AI.
B2B and B2C: Are the impacts of GEO the same for every company?
In B2C, AI helps users shortlist before buying. In B2B, it helps structure selection criteria and prepare RFPs. This shift changes what content you must publish, what proof you must show, and why PR becomes a key GEO visibility driver.
GEO Revolution: What Impact on Lead Generation and Conversion Rates?
With AI search, visibility is no longer driven by clicks—it’s driven by recommendation. More decision-ready intent, sometimes higher-quality traffic, and amplified zero-click journeys: here’s what GEO changes for lead generation and conversions.
SEO or GEO: what really changes for your brand awareness
This is the question of the hour: SEO or GEO? In 2026, a growing share of online searches no longer happens “inside Google”, but through AI-powered conversational interfaces such as ChatGPT, Gemini, Perplexity or Copilot. As a result, brands must no longer “just” be...
AI’s in the Classroom: Ed.ai Makes Headlines on France Info
Less grading, more teaching. Ed.ai is making waves with its AI-powered tool for educators — and now, it’s caught the eye of France Info.
When One Press Hit Leads to Another: A Behind-the-Scenes Look at a PR Chain Reaction
What happens when a single article sparks an unexpected wave of media coverage? This behind-the-scenes case study follows how a Figaro feature led to a national radio interview — and unpacks the hidden dynamics that turn one PR success into a chain reaction.
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