StoriesOut
June 10, 2021 | Lexicon, PR Tips
Evangelism and spokesmanship - powerful yet different communication tools Very popular in the United States, evangelism is still in its infancy in France. It's often confused with spokesmanship, a very different, but no less interesting, communications tool. Let's...
June 16, 2020 | PR Tips
How do you position a brand? In our role as communications consultants, we regularly suggest that our customers implement “referent” or expert strategies. These strategies rest on two main pillars: vision and numbers, and, as usual, meticulous execution. Positioning...
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