What’s new in Tech PR

What happens when a single article sparks an unexpected wave of media coverage? This behind-the-scenes case study follows how a Figaro feature led to a national radio interview — and unpacks the hidden dynamics that turn one PR success into a chain reaction.

We never expected to assist the General Manager of a client company in such a situation. Michèle Hallak, General Manager France of Feedzai, was the target of an online scam attempt using AI technologies, specifically one called deepfake. What happened? How did we turn...

Unsurprisingly, the democratization of access to and use of conversational AIs such as ChatGPT, Mistral, DeepSeek, Claude, or Microsoft Copilot is reshaping the press relations (PR) sector. At the intersection of multiple corporate functions (communications,...

The evolution of the press release (PR), the central tool of press relations, over time bears witness to its adaptation to changes in the media, technologies and journalists' expectations. Here are just a few of the milestones in its evolution 1. The origins of the...

StoriesOut is fast approaching the symbolic milestone of 15 years. More than a decade of contact with technological innovation, a dynamic ecosystem and ideas, each more ingenious than the last, born of the digital Big Bang: the Internet. To mark International Startup...

Les 6 pépites de la semaine, trouvées dans // 6 nuggets found in l'Opinion - BBC - The Guardian - Challenges - Media Marketing 🇬🇧 The weekly news selection by StoriesOut media consultants 🙂 Artificial Intelligence: Ten Years to Take Back Control of Our European...

Les 7 pépites de la semaine, trouvées dans // 7 nuggets found in Vie publique - CNN - BBC - The Guardian -  Dans Ta Pub - IT SOCIAL 🇫🇷 Voici le choix des attaché·es de presse StoriesOut 🙂 Loi SREN visant à sécuriser et à réguler l’espace numérique, votée le 21 mai...

Les 7 pépites de la semaine, trouvées dans // 7 nuggets found in franceinfo - BBC - The Guardian - Challenges - Fast Company - The Verge 🇫🇷 Voici le choix des attaché·es de presse StoriesOut 🙂 Intelligence artificielle : Emmanuel Macron annonce des investissements...

Les 7 pépites de la semaine, trouvées dans // 7 nuggets found in BFM Crypto - Les Echos - BBC - The Guardian - Maddyness - MIT Technology Review 🇫🇷 Voici le choix des attaché·es de presse StoriesOut 🙂 Le projet d’euro numérique annonce-t-il le déclin des banques...