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Shiseido

StoriesOut client

Shiseido was founded in 1872 in Japan as the first Western-style pharmacy. The company gradually evolved into a cosmetics company offering its customers with revolutionary scientific formulas and the finest presentations in both Asia and in the most refined presentations, both in Asia and in the West.

Today, Shiseido is recognized worldwide as the first cosmetics company founded in Japan, and embodies absolute excellence in skincare, makeup and fragrance. Shiseido Group brands have been developing innovative and modern products for over 150 years and are now distributed in more than 120 countries and regions. Shiseido EMEA, based in Paris, covers the global activities of the fragrance brands Issey Miyake, narciso rodriguez, Serge Lutens, Shiseido Fragrances, and Zadig & Voltaire, of the skincare brand Ulé and Gallinée, as well as the regional activities and distribution of the group’s brands, Clé de Peau Beauté, Drunk Elephant, NARS, Shiseido Ginza Tokyo and Tory Burch.

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Market: b2b2c

Sector: Healthtech

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