Justine Doisy

I discovered communications working for an advertiser, where I learned to defend a brand from the inside. I then joined the world of agencies to broaden my perspective and support brands from a variety of sectors: tech, consumer goods, wellness, food, decoration, and beauty.

For more than 10 years, I have been designing and implementing 360° PR strategies. I enjoy combining storytelling, image, and influence, with the conviction that PR is not just about visibility, but also contributes to building strong and consistent brand campaigns. I chose this field because I am captivated by its constant innovation. Every day is an opportunity to reinvent myself and imagine new ways of connecting brands with their audiences. My background allows me to offer a dual perspective, both strategic and operational, to develop and deliver impactful messages.

Main areas of expertise

• B2C and B2B press relations
• Influencer marketing
• Brand content
• Event communication

What I like best

• Devising and implementing a tailor-made approach for each message
• Discovering human relationships
• Still getting excited about a publication, even after 10 years in the business