Our Offer
All the communication expertises your need to thrive with the PESO Model
Win on all fronts
Ever since the world has been web-based, marketing and communications activities have been producing content, grouped together under the acronym PESO (Paid / Earned / Shared / Owned). It’s the combination of these contents that ensures the success of your communication. StoriesOut’s communications expertise is the key to your success.
The PESO model organises communication channels and content in four categories:
Paid
paid content, i.e. controlled distribution (wire), advertorials (sponsored content) and now influence.
Earned
content you’ve “earned”, i.e. what is written or said about you, i.e. content produced by Press Relations and written by third parties (journalists, critics, editorialists, etc.).
Shared
shared content: welcome to the age of social networks
Owned
content you’ve created (and published), blog posts, website, white paper, etc.
StoriesOut’s communications expertise can support you in these 4 quadrants:
- Paid → Influence, Wire ditribution, Netlinking.
With controlled budgets, you can considerably improve your SEO and SEA. - Earned → Press relations
From strategy to reporting, identifying weak signals, preparing spokespeople and positioning your messages.
- Shared → Your presence on LinkedIn
Invest in your ecosystem by sharing and commenting on successes, analyzing trends and embodying your values through meaningful posts. - Owned → Human-powered SEO content creation.
Talking to algorithms is good for SEO, but talking to your customers and prospects is even better for your company’s growth.
Pour en savoir plus
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