StoriesOut
December 18, 2024 | Lexicon
Definition: in press relations, soft news refers to news or media content that is light, entertaining or emotional, as opposed to hard news, which focuses on serious or factual information such as politics, the economy or crises. Soft news often focuses on topics such...
December 18, 2024 | Lexicon
What is an op-ed in press relations? An op-ed (sometimes called an “opinion piece” or a byline) is an article written by an expert, executive or organization, expressing a point of view or opinion on a current topic, trend or specific issue. Unlike a press release,...
December 16, 2024 | Lexicon
Newsjacking: a powerful PR tool for establishing a brand In today's fast-paced world, capturing the attention of the media and the public has become a major challenge for brands. Newsjacking, the technique of surfing the news to insert one's message or brand into the...
December 16, 2024 | PR Tips
Press relations (PR) is much more than just an address book, although the latter can play an important role. PR is a real profession, requiring a wide range of skills that go far beyond simply having contacts in the journalistic world. 1. Press relations as a...
December 16, 2024 | Lexicon
A PR (press relations) pitch is a concise, targeted presentation used to draw a journalist's or media outlet's attention to a piece of information, a product, or a story that you want them to relay. It's a fundamental press relations tool for establishing a quick and...
December 13, 2024 | What's new in Tech PR
The evolution of the press release (PR), the central tool of press relations, over time bears witness to its adaptation to changes in the media, technologies and journalists' expectations. Here are just a few of the milestones in its evolution 1. The origins of the...
December 11, 2024 | PR Tips
The timing of press relations is an essential element in any communication or media plan. An announcement made at the wrong time risks going unnoticed, even if its content is relevant. Conversely, the right timing can turn an ordinary message into a powerful campaign,...
August 28, 2024 | PR Tips
When you're caught up in the daily grind, it's often difficult to take a step back. But that's what I'm proposing today. Objective: evaluate the effectiveness of your press relations. And do it simply. The 7 magic questions : Does your organization's media presence...
June 12, 2024 | What's new in Tech PR
StoriesOut is fast approaching the symbolic milestone of 15 years. More than a decade of contact with technological innovation, a dynamic ecosystem and ideas, each more ingenious than the last, born of the digital Big Bang: the Internet. To mark International Startup...
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