Your customers no longer rely on Google alone: they increasingly ask AI for answers. SEO, PR, influence and GEO must now work together to build the information environment that helps your company be understood, cited and recommended.
The press relations and influence blog
Press officers share their PR tips, influencer trends, innovation news, and… agency life!
The 4Cs: StoriesOut’s methodology for building GEO recommendations
StoriesOut uses the 4Cs — Clarity, Consistency, Corroboration and Continuity — to turn GEO audit findings into prioritised action plans. The framework starts with reputation problems before determining which levers to activate across GEO, PR and influence.
Public Affairs: Influencing Decision-Making Without Confusing It With Press Relations
Public affairs help organisations understand their institutional environment, engage with decision-makers and represent their interests. Distinct from both press relations and lobbying in the strict sense, they nevertheless operate within the same information environment, where media coverage, expertise, influence and, increasingly, artificial intelligence all contribute to shaping public debate.
Narrative debt and credit: what is your brand’s balance?
Narrative Debt, Narrative Credit: What If Your Brand Had a Bank Account No One Was Watching? Every brand has a narrative account. Think of it as a bank account: every statement, promise, announcement and public commitment either adds to its balance or draws it down....
The Source in Journalism and Press Relations
The source is at the heart of journalism. In PR, being a trusted source is a powerful asset to build credibility and long-term influence.
The “Trial Balloon” in Journalism and Public Relations
A trial balloon is an information test launched to gauge opinion. Common in politics and PR, it’s useful but risky without clear communication strategy.
Installing an Authority Voice: From Presence to Recognition
Visibility is no longer enough. In an AI-driven Answer Economy, companies must become recognized sources. This article explains how to build an authority voice and turn presence into lasting credibility.
How to Observe a Company’s Presence in AI-Generated Answers
A Method to Analyse Informational Visibility in the Answer Economy Introduction: When AI Explains Your Industry, Is Your Company Part of the Answer? For more than twenty years, corporate digital visibility has largely been structured by search engines. The objective...
How Generative Engines Interpret a Brand
Generative engines no longer just rank pages. They interpret brand identities. Understanding this shift is essential to build a narrative that can be cited and recommended by AI.
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