Press officers share their PR tips, influencer trends, innovation news, and… agency life!
8 April 2026 | SEO
A Method to Analyse Informational Visibility in the Answer Economy Introduction: When AI Explains Your Industry, Is Your Company Part of the Answer? For more than twenty years, corporate digital visibility has largely been structured by search engines. The objective...
5 March 2026 | What's new in Tech PR
Generative engines no longer just rank pages. They interpret brand identities. Understanding this shift is essential to build a narrative that can be cited and recommended by AI.
18 February 2026 | SEO
A message can capture attention. A narrative builds reputation. Discover why message, angle and narrative operate at different strategic levels in PR, SEO and generative search.
17 February 2026 | SEO
In the age of generative search, building a clear narrative strategy no longer shapes only media coverage. It also determines how brands are understood, summarised and recommended by AI engines.
16 February 2026 | SEO, Lexicon
1. What Is a Boilerplate? A boilerplate is the final paragraph of a press release, the section that typically begins with “About [Company Name].” It is a standardized, concise, and factual description of the issuing organization. It can be seen as the company’s...
20 January 2026 | What's new in Tech PR
In B2C, AI helps users shortlist before buying. In B2B, it helps structure selection criteria and prepare RFPs. This shift changes what content you must publish, what proof you must show, and why PR becomes a key GEO visibility driver.
20 January 2026 | SEO
E.E.A.T. once helped brands rank in Google. In the GEO era, it helps brands get cited and recommended by AI engines. Discover how EEAT shifts from on-site optimisation to proof-based authority built across content, PR and spokesperson credibility.
19 January 2026 | What's new in Tech PR
With AI search, visibility is no longer driven by clicks—it’s driven by recommendation. More decision-ready intent, sometimes higher-quality traffic, and amplified zero-click journeys: here’s what GEO changes for lead generation and conversions.
19 January 2026 | What's new in Tech PR
This is the question of the hour: SEO or GEO? In 2026, a growing share of online searches no longer happens “inside Google”, but through AI-powered conversational interfaces such as ChatGPT, Gemini, Perplexity or Copilot. As a result, brands must no longer “just” be...
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