In just one year, the offer, developed by Lindsey Williams contributes to nearly 15% of the agency’s revenue!
Barely a year after joining the agency as a Senior Consultant, Lindsey Williams has been named Head of StoriesOutED, the English Department of StoriesOut.
15% of billing in 12 months!
After a first year of “market tests”, Lindsey Williams has formalised the English-speaking offer of StoriesOut, now called
StoriesOutED (English Department) and is expanding its team. Now composed of three British and American consultants, the StoriesOutED team has already supported the communication campaigns of a dozen clients in 2022, both French companies wishing to extend their communication to new markets, and European companies looking for multicultural teams to deploy in France and towards English-speaking countries. In its first year, the department contributed to nearly 15% of the agency’s billing.
“2022 has allowed us to demonstrate a real market demand, but also shown us that companies’ expectations go beyond ‘just’ duplicating campaigns from one country to another,” commented Lindsey Williams, Head of StoriesOutED. “We are now able to offer a full-service package to brands looking to expand their markets to and from English-speaking countries.”
StoriesOutED – testing the market for Anglophone press relations
StoriesOutED offers a suite of services that cover the exploration, deployment and development phases for brands looking to expand into the US and/or the UK.
- Exploration phase – media monitoring of the main competitors and analysis of their communication to better understand the expectations of the media and the challenges of the target market.
- Deployment phase – targeted media relations campaigns based on the campaigns designed in France. These campaigns allow brands to emerge in the media landscape of the targeted country.
- Development phase – More extensive press relations campaigns that will allow the brand to increase its visibility and credibility by building on its legitimacy.
Lindsey Williams, Head of StoriesOutED
With nearly 15 years of experience in media relations, Lindsey Williams began her career in London she moved to Paris, working on communication campaigns for B2B and B2C technology clients. She has specialised in the conception and deployment of campaigns in the areas of CSR, environmental impact, human resources, art, design and architecture.
She joined StoriesOut in November 2021
About StoriesOut
Since 2010, StoriesOut has been working to develop and consolidate the reputation of its clients, actors of innovation, through press relations. Creator of the 3P methodology of PR (Push, Pull and Place), the agency allows brands and individuals to emerge in their sectors by capitalising on their news, their expertise and their strengths. In addition to press relations, its BrandStory offer includes social media support and, more broadly, for the creation of branded content. Thanks to StoriesOutED (English Department) our services now cover France, the United States, United Kingdom and the Republic of Ireland. Today, we count some of the most innovative players in French Tech, such as Cosmo Tech, Morning, Micropep, Mangopay or Lyf among our customers. StoriesOut is also a committed player in the startup ecosystem to which it devotes at least 50 hours of probono per year.
