20 January 2023
SIRHA is a World event of reference for food services and hospitality, that welcomes those involved in the catering, hotel and food sectors.
JDC S.A. is a specialist in equipment and solutions for points of sale.
Find the entire JDC S.A. team on the stands 7B20, 7B24 and 4G78 to learn more about their solutions!
The JDC S.A. team 
A stand with a knowledgeable and motivated team!
by Manuel Singeot | 20 January 2026
GEO, B2B and B2C: two different dynamics, two different strategies. As we’ve seen in the previous articles, AI search is changing the mechanics of brand awareness. Companies are no longer competing only to rank “first” on Google, but to be remembered, cited and...
by Manuel Singeot | 19 January 2026
As we highlighted in our previous piece, SEO and GEO generate two different brand awareness mechanisms. Their logic is different and so is the way they are used in search. GEO is not about volume, but arbitration: fewer clicks, more recommendations. This shift in...
by Manuel Singeot | 19 January 2026
This is the question of the hour: SEO or GEO? In 2026, a growing share of online searches no longer happens “inside Google”, but through AI-powered conversational interfaces such as ChatGPT, Gemini, Perplexity or Copilot. As a result, brands must no longer “just” be...
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