Press relations (PR) is much more than just an address book, although the latter can play an important role. PR is a real profession, requiring a wide range of skills that go far beyond simply having contacts in the journalistic world. 1. Press relations as a...
Press Relations Blog
StoriesOut
What is a PR pitch?
A PR (press relations) pitch is a concise, targeted presentation used to draw a journalist's or media outlet's attention to a piece of information, a product, or a story that you want them to relay. It's a fundamental press relations tool for establishing a quick and...
Press release developments since its creation
The evolution of the press release (PR), the central tool of press relations, over time bears witness to its adaptation to changes in the media, technologies and journalists' expectations. Here are just a few of the milestones in its evolution 1. The origins of the...
Press relations timing: the key to successful campaigns
The timing of press relations is an essential element in any communication or media plan. An announcement made at the wrong time risks going unnoticed, even if its content is relevant. Conversely, the right timing can turn an ordinary message into a powerful campaign,...
Take a moment to evaluate your PR effectiveness
When you're caught up in the daily grind, it's often difficult to take a step back. But that's what I'm proposing today. Objective: evaluate the effectiveness of your press relations. And do it simply. The 7 magic questions : Does your organization's media presence...
The digital decade that changed our daily lives!
StoriesOut is fast approaching the symbolic milestone of 15 years. More than a decade of contact with technological innovation, a dynamic ecosystem and ideas, each more ingenious than the last, born of the digital Big Bang: the Internet. To mark International Startup...
Press Review: 11 June, 2024
Les 6 pépites de la semaine, trouvées dans // 6 nuggets found in l'Opinion - BBC - The Guardian - Challenges - Media Marketing 🇬🇧 The weekly news selection by StoriesOut media consultants 🙂 Artificial Intelligence: Ten Years to Take Back Control of Our European...
Press Review: June 4, 2024
Les 7 pépites de la semaine, trouvées dans // 7 nuggets found in Vie publique - CNN - BBC - The Guardian - Dans Ta Pub - IT SOCIAL 🇫🇷 Voici le choix des attaché·es de presse StoriesOut 🙂 Loi SREN visant à sécuriser et à réguler l’espace numérique, votée le 21 mai...
Press Review: May 28, 2024
Les 7 pépites de la semaine, trouvées dans // 7 nuggets found in franceinfo - BBC - The Guardian - Challenges - Fast Company - The Verge 🇫🇷 Voici le choix des attaché·es de presse StoriesOut 🙂 Intelligence artificielle : Emmanuel Macron annonce des investissements...
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