When you’re caught up in the daily grind, it’s often difficult to take a step back.
But that’s what I’m proposing today.
Objective: evaluate the effectiveness of your press relations. And do it simply.
The 7 magic questions :
- Does your organization’s media presence reflect its ambitions and biases?
- Are the subjects with which your organization is associated the ones that are important to you?
- Do key journalists in your sector know your spokespeople and their areas of expertise?
- Were your spokespeople trained in interviewing less than 12 months ago?
- Is your media presence used by your organization’s sales teams?
- Do you know how to address key journalists in your sector?
- Are you able to communicate with English-speaking media?
If you answer “Yes” to all these questions, you’re completely autonomous and well supported.
BRAVO!
If you have a few “No’s”, how about talking to one of our experts?
A 30-minute chat will give you the keys to effective PR. Give it a try!
