Origins: A Tool Born from the Professionalisation of Journalism The press card, officially known in France as the carte d’identité de journaliste professionnel, was introduced in 1935. It emerged from a growing need to differentiate professional journalists from other...

In a media landscape overflowing with breaking news, the editorialist stands out as a distinct voice – not just reporting facts, but interpreting them. Far from being a mere columnist or commentator, the editorialist shapes public debate, provides critical insight,...

In today’s fragmented communication landscape, success isn’t just about what you say — it’s about where, how, and to whom you say it. That’s where the concept of a zone of influence comes in: a strategic tool that helps brands focus their energy where it counts most....