Introduction The maritime metaphor is no accident. Like a tide that rises suddenly and submerges everything in its path, an editorial surge refers to an intense and often unpredictable media phenomenon. For PR professionals, it presents a double challenge: knowing...

Definition The term spin doctor refers to a political or public communication advisor whose mission is to influence how the media and public opinion perceive events. A spin doctor shapes messages, selects angles, and crafts narratives that best serve the interests of...

Journalists and Press Relations are inseparable when it comes to corporate communications. But this profession, which everyone has heard of, sometimes remains unclear, particularly with regard to its rights and duties in France. Let's take stock. What Is a Journalist?...