Let’s get one thing out of the way: we’re not talking about the “buzz cut”, the trendy close-cropped haircut (although it’s a top SEO search term). What really interests us today is the media buzz (& bad buzz): that moment when a piece of news explodes,...

Introduction The maritime metaphor is no accident. Like a tide that rises suddenly and submerges everything in its path, an editorial surge refers to an intense and often unpredictable media phenomenon. For PR professionals, it presents a double challenge: knowing...

Definition The term spin doctor refers to a political or public communication advisor whose mission is to influence how the media and public opinion perceive events. A spin doctor shapes messages, selects angles, and crafts narratives that best serve the interests of...