1. Old Roots, a Simple Principle The press review is almost as old as the press itself. As early as the late 19th century, government ministries, major companies, and political offices began compiling excerpts from newspapers to monitor public opinion, trends, or...

1. What Is an Open Letter? An open letter is written like a traditional letter, addressed to a specific person or institution but intended for public distribution via a media outlet, blog, website, or social platform. Its visibility is the point. It is not meant to...

In the world of public relations, precision matters. And yet, few terms cause as much confusion as exclusive and embargoed preview. For journalists and PR professionals alike, understanding the difference is essential. It can shape the media plan, affect editorial...