What are PR Agencies? PR agencies (for Press Relations) are specialized firms that manages the communication between an organization (business, institution, nonprofit, or public figure) and the media. Their primary role is to secure media visibility for their clients...

Jargon is a specialized form of language used by a specific group to facilitate communication among its members. Present in all fields, it can be a powerful tool for precision and efficiency, but also a barrier for those unfamiliar with its codes. In public relations...

SWOT analysis is a widely used decision-making tool in business strategy and communication. In public relations (PR), it helps better understand the media landscape and also anticipate risks, and leverage opportunities to optimize messaging. But how does this tool...