What Is Media Training? Media training is a coaching program designed for professionals to help them handle media interactions, including television, radio, online interviews, and press conferences. The goal is to enable them to communicate clearly, effectively, and...

What is a press kit? A press kit is a communication document intended for journalists. It presents a company, brand, event or news item in a structured way, providing all relevant information for understanding and media coverage. Unlike a press release—shorter and...

In corporate communication, the white paper is often considered a high-value asset. Well-researched, structured, and educational, it demonstrates deep expertise on a specific topic. But while it’s a powerful tool for thought leadership and influence, it doesn’t fit...