Definition Press greetings are a special moment, usually organized at the beginning of the year, when a company, institution, or organization addresses journalists to extend its wishes and outline the key themes for the year ahead. This tradition originated in...

Let’s get one thing out of the way: we’re not talking about the “buzz cut”, the trendy close-cropped haircut (although it’s a top SEO search term). What really interests us today is the media buzz (& bad buzz): that moment when a piece of news explodes,...

Introduction The maritime metaphor is no accident. Like a tide that rises suddenly and submerges everything in its path, an editorial surge refers to an intense and often unpredictable media phenomenon. For PR professionals, it presents a double challenge: knowing...