The term “ours” (the french word for bear) in french journalism and public relations is often unknown to the general public, yet it plays a key role in structuring and ensuring transparency in publications. Where does this expression come from? What is its purpose for...

It’s a term that frequently comes up when discussing media coverage: the marronnier. Whether it’s about Valentine’s Day, Bastille Day, or the end-of-year celebrations, this word often appears in conversations or as an introduction to various topics. But what exactly...