Gourmet Time! ✨

January 08, 2024

A convivial and gourmet moment! ✨

We shared the traditional galette des rois, and elected our Queens (special mention to Marie and Ivanna ).

Onwards to a year of successful projects together

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When One Press Hit Leads to Another: A Behind-the-Scenes Look at a PR Chain Reaction

by Manuel Singeot | April 07, 2025

In PR, the path to visibility often takes unexpected turns — and sometimes, one well-placed interview sparks a PR chain reaction. On January 19, 2025, Pierre-Arnaud Coquelin, CEO of Wheere, was interviewed live on France Inter’s weekend morning news. Yet this wasn’t...

Deepfake, AI, and Fraud: The Feedzai Case on France Inter

by Manuel Singeot | March 13, 2025

We never expected to assist the General Manager of a client company in such a situation. Michèle Hallak, General Manager France of Feedzai, was the target of an online scam attempt using AI technologies, specifically one called deepfake. What happened? How did we turn...

Conversational AIs: The Birth of Augmented PR

by Anne de Forsan | January 31, 2025

Unsurprisingly, the democratization of access to and use of conversational AIs such as ChatGPT, Mistral, DeepSeek, Claude, or Microsoft Copilot is reshaping the press relations (PR) sector. At the intersection of multiple corporate functions (communications,...

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