A convivial and gourmet moment! ✨
We shared the traditional galette des rois, and elected our Queens (special mention to Marie and Ivanna ).
Onwards to a year of successful projects together
08 January 2024
A convivial and gourmet moment! ✨
We shared the traditional galette des rois, and elected our Queens (special mention to Marie and Ivanna ).
Onwards to a year of successful projects together
by Manuel Singeot | 20 January 2026
GEO, B2B and B2C: two different dynamics, two different strategies. As we’ve seen in the previous articles, AI search is changing the mechanics of brand awareness. Companies are no longer competing only to rank “first” on Google, but to be remembered, cited and...
by Manuel Singeot | 19 January 2026
As we highlighted in our previous piece, SEO and GEO generate two different brand awareness mechanisms. Their logic is different and so is the way they are used in search. GEO is not about volume, but arbitration: fewer clicks, more recommendations. This shift in...
by Manuel Singeot | 19 January 2026
This is the question of the hour: SEO or GEO? In 2026, a growing share of online searches no longer happens “inside Google”, but through AI-powered conversational interfaces such as ChatGPT, Gemini, Perplexity or Copilot. As a result, brands must no longer “just” be...
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