24 January 2023
Lyf was at SIRHA Lyon 2023!
This event brought together the biggest actors in catering, hotel and food industries, to discuss the biggest changes in their respective sectors. ⚡️
A great time for Lyf to have an exchange with sector professionals, and to present different payment solutions – with live demonstrations.
A 2023 full of enriching meetings for our Lyf teams
by Manuel Singeot | 05 March 2026
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by Manuel Singeot | 20 January 2026
GEO, B2B and B2C: two different dynamics, two different strategies. As we’ve seen in the previous articles, AI search is changing the mechanics of brand awareness. Companies are no longer competing only to rank “first” on Google, but to be remembered, cited and...
by Manuel Singeot | 19 January 2026
As we highlighted in our previous piece, SEO and GEO generate two different brand awareness mechanisms. Their logic is different and so is the way they are used in search. GEO is not about volume, but arbitration: fewer clicks, more recommendations. This shift in...
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