January 24, 2023
Lyf was at SIRHA Lyon 2023!
This event brought together the biggest actors in catering, hotel and food industries, to discuss the biggest changes in their respective sectors. ⚡️
A great time for Lyf to have an exchange with sector professionals, and to present different payment solutions – with live demonstrations.
A 2023 full of enriching meetings for our Lyf teams
by Manuel Singeot | March 13, 2025
We never expected to assist the General Manager of a client company in such a situation. Michèle Hallak, General Manager France of Feedzai, was the target of an online scam attempt using AI technologies, specifically one called deepfake. What happened? How did we turn...
by Anne de Forsan | January 31, 2025
Unsurprisingly, the democratization of access to and use of conversational AIs such as ChatGPT, Mistral, DeepSeek, Claude, or Microsoft Copilot is reshaping the press relations (PR) sector. At the intersection of multiple corporate functions (communications,...
by Anne de Forsan | December 13, 2024
The evolution of the press release (PR), the central tool of press relations, over time bears witness to its adaptation to changes in the media, technologies and journalists' expectations. Here are just a few of the milestones in its evolution 1. The origins of the...
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