Lexicon

The right of reply is a legal mechanism allowing a person or company to respond publicly to inaccurate or damaging media content.

A freelance journalist is an independent professional paid per article. They contribute to a wide range of media outlets and play a key role in press relations.

The zoom format is a focused editorial insert that highlights key information. Once a print tool, it’s now essential in PR content and web UX strategies.

Media training is a coaching method that helps professionals improve their communication with the media. Learn about its origins, role in public relations, and the importance of regular practice.

Is the press kit still useful in 2025? Learn how communication is evolving with digital tools, and how to replace the old PDF with a living PR ecosystem.

White papers are key for building expertise and credibility, but they fall short when used as tools in media relations. Learn how — and when — to use them right.

“Off the record” is a powerful yet delicate media relations tool. Used wisely, it builds trust and provides valuable context. Mismanaged, it can damage reputations. Discover how to leverage this practice strategically.

What Does a PR Agency Do?
Discover how PR agencies help businesses gain media exposure and maintain strategic relationships with journalists.

Jargon is a specialized form of language used by a specific group to facilitate communication among its members. Present in all fields, it can be a powerful tool for precision and efficiency, but also a barrier for those unfamiliar with its codes. In public relations...