Lexicon

We often see the question asked in briefs to agencies or even in discussions with prospects: how do you manage the press office, do you integrate a press office, etc.? Also called Press Bureau, the terminology is so close to the notion of a press relations agency,...

Definition: in press relations, soft news refers to news or media content that is light, entertaining or emotional, as opposed to hard news, which focuses on serious or factual information such as politics, the economy or crises. Soft news often focuses on topics such...

What is an op-ed in press relations? An op-ed (sometimes called an “opinion piece” or a byline) is an article written by an expert, executive or organization, expressing a point of view or opinion on a current topic, trend or specific issue. Unlike a press release,...

Newsjacking: a powerful PR tool for establishing a brand In today's fast-paced world, capturing the attention of the media and the public has become a major challenge for brands. Newsjacking, the technique of surfing the news to insert one's message or brand into the...

A PR (press relations) pitch is a concise, targeted presentation used to draw a journalist's or media outlet's attention to a piece of information, a product, or a story that you want them to relay. It's a fundamental press relations tool for establishing a quick and...