The evolution of the press release (PR), the central tool of press relations, over time bears witness to its adaptation to changes in the media, technologies and journalists' expectations. Here are just a few of the milestones in its evolution 1. The origins of the...
Press Relations Blog
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Press relations timing: the key to successful campaigns
The timing of press relations is an essential element in any communication or media plan. An announcement made at the wrong time risks going unnoticed, even if its content is relevant. Conversely, the right timing can turn an ordinary message into a powerful campaign,...
Take a moment to evaluate your PR effectiveness
When you're caught up in the daily grind, it's often difficult to take a step back. But that's what I'm proposing today. Objective: evaluate the effectiveness of your press relations. And do it simply. The 7 magic questions : Does your organization's media presence...
The digital decade that changed our daily lives!
StoriesOut is fast approaching the symbolic milestone of 15 years. More than a decade of contact with technological innovation, a dynamic ecosystem and ideas, each more ingenious than the last, born of the digital Big Bang: the Internet. To mark International Startup...
Press Review: 11 June, 2024
Les 6 pépites de la semaine, trouvées dans // 6 nuggets found in l'Opinion - BBC - The Guardian - Challenges - Media Marketing 🇬🇧 The weekly news selection by StoriesOut media consultants 🙂 Artificial Intelligence: Ten Years to Take Back Control of Our European...
Press Review: June 4, 2024
Les 7 pépites de la semaine, trouvées dans // 7 nuggets found in Vie publique - CNN - BBC - The Guardian - Dans Ta Pub - IT SOCIAL 🇫🇷 Voici le choix des attaché·es de presse StoriesOut 🙂 Loi SREN visant à sécuriser et à réguler l’espace numérique, votée le 21 mai...
Press Review: May 28, 2024
Les 7 pépites de la semaine, trouvées dans // 7 nuggets found in franceinfo - BBC - The Guardian - Challenges - Fast Company - The Verge 🇫🇷 Voici le choix des attaché·es de presse StoriesOut 🙂 Intelligence artificielle : Emmanuel Macron annonce des investissements...
Press Review: May 21, 2024
Les 7 pépites de la semaine, trouvées dans // 7 nuggets found in BFM Crypto - Les Echos - BBC - The Guardian - Maddyness - MIT Technology Review 🇫🇷 Voici le choix des attaché·es de presse StoriesOut 🙂 Le projet d’euro numérique annonce-t-il le déclin des banques...
Press Review: May 14, 2024
Les 7 pépites de la semaine, trouvées dans // 7 nuggets found in CLUBIC - The Guardian - BBC - Variety - CNN Business - TendanceHotellerie.fr 🇫🇷 Voici le choix des attaché·es de presse StoriesOut 🙂 Avec “Threat Intelligence”, Google met l’IA au service de la...
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