White papers are key for building expertise and credibility, but they fall short when used as tools in media relations. Learn how — and when — to use them right.
The press relations and influence blog
Press officers share their PR tips, influencer trends, innovation news, and… agency life!
“Off the Record” in Media Relations: Understanding and Mastering this Practice
“Off the record” is a powerful yet delicate media relations tool. Used wisely, it builds trust and provides valuable context. Mismanaged, it can damage reputations. Discover how to leverage this practice strategically.
AI’s in the Classroom: Ed.ai Makes Headlines on France Info
Less grading, more teaching. Ed.ai is making waves with its AI-powered tool for educators — and now, it’s caught the eye of France Info.
PR Agencies: Their Role, History, and Importance in Media Communication
What Does a PR Agency Do?
Discover how PR agencies help businesses gain media exposure and maintain strategic relationships with journalists.
Jargon: Origins, Benefits, and Examples in Public Relations
Jargon is a specialized form of language used by a specific group to facilitate communication among its members. Present in all fields, it can be a powerful tool for precision and efficiency, but also a barrier for those unfamiliar with its codes. In public relations...
SWOT Analysis: A Strategic Tool for Public Relations
SWOT analysis is an essential strategic tool in media relations. Find out how it can help you anticipate crises, optimize PR campaigns and structure your media strategy.
When One Press Hit Leads to Another: A Behind-the-Scenes Look at a PR Chain Reaction
What happens when a single article sparks an unexpected wave of media coverage? This behind-the-scenes case study follows how a Figaro feature led to a national radio interview — and unpacks the hidden dynamics that turn one PR success into a chain reaction.
What is an Embargo in PR?
In press relations, an embargo is a temporary restriction on the publication or dissemination of information, imposed by the sender of the information (a company, organisation, agency, etc.). This restriction is generally associated with a specific date and time after...
Deepfake, AI, and Fraud: The Feedzai Case on France Inter
We never expected to assist the General Manager of a client company in such a situation. Michèle Hallak, General Manager France of Feedzai, was the target of an online scam attempt using AI technologies, specifically one called deepfake. What happened? How did we turn...
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