StoriesOut
March 3, 2025 | PR Tips
The hashtag (#) use has become a fundamental part of the digital landscape, driving virality and categorizing information across social media. In public relations (PR), it plays a strategic role in enhancing campaign visibility, boosting engagement, and enabling...
February 24, 2025 | Lexicon
Le marronnier en relations presse : un levier stratégique
Saint-Valentin, rentrée scolaire, impôts… Certains sujets reviennent chaque année dans les médias. Mais d’où vient le terme “marronnier” et comment les communicants l’exploitent-ils pour optimiser leur visibilité ? Découvrez son origine et son rôle en relations presse.
February 17, 2025 | PR Tips
Crisis communication is a major challenge for businesses, institutions, and public figures. Poorly handled crises can cause irreversible damage to an organization’s image and reputation. In this context, public relations (PR) plays a crucial role in structuring the...
January 31, 2025 | What's new in Tech PR
Unsurprisingly, the democratization of access to and use of conversational AIs such as ChatGPT, Mistral, DeepSeek, Claude, or Microsoft Copilot is reshaping the press relations (PR) sector. At the intersection of multiple corporate functions (communications,...
January 24, 2025 | Lexicon
We often see the question asked in briefs to agencies or even in discussions with prospects: how do you manage the press office, do you integrate a press office, etc.? Also called Press Bureau, the terminology is so close to the notion of a press relations agency,...
January 20, 2025 | PR Tips
No, distributing a press release by wire and distributing it by a press relations agency are not the same thing. The two methods have different functions and uses, although their objectives may sometimes overlap (i.e., to ensure distribution of a press release). Here...
December 18, 2024 | Lexicon
Definition: in press relations, soft news refers to news or media content that is light, entertaining or emotional, as opposed to hard news, which focuses on serious or factual information such as politics, the economy or crises. Soft news often focuses on topics such...
December 18, 2024 | Lexicon
What is an op-ed in press relations? An op-ed (sometimes called an “opinion piece” or a byline) is an article written by an expert, executive or organization, expressing a point of view or opinion on a current topic, trend or specific issue. Unlike a press release,...
December 16, 2024 | Lexicon
Newsjacking: a powerful PR tool for establishing a brand In today's fast-paced world, capturing the attention of the media and the public has become a major challenge for brands. Newsjacking, the technique of surfing the news to insert one's message or brand into the...
For your brand, whether it's about you or your company, we're ready to do everything we can to..:
Develop your visibility
Build your reputation
Share your expertise.
Contact us to find out more.
Would you like to expand the visibility and awareness of your brand?
Contact us to learn how!
