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What is live shopping?

What is live shopping?

No more going to the store to learn more and test a product, now everything happens live. Live shopping uses qualified salespeople or influencers to promote, demonstrate and sell the product. All this takes place on social networks or directly on marketplaces.  Live...

The end of Twitter?

The end of Twitter?

Twitter isn't in top form, but it's far from over. And some users got a nasty surprise this weekend when their use of the blue bird was limited. What's the limit?  On Saturday, Elon Musk sent the web into a frenzy with a tweet informing his users that they would now...

Is Twitch an interesting platform for brands? 

Is Twitch an interesting platform for brands? 

Twitch was acquired by Amazon in 2014 for $970 million, and since then the platform has come a long way. Twitch has almost 7 million users. As a result of Covid, viewing time has increased by 83.1%, and some shows are achieving audiences that are similar to...

My AI available to all Snapchat users

My AI available to all Snapchat users

My AI from Snapchat  This feature was originally reserved for Snapchat+ subscribers (paid subscription), then gradually rolled out in France at the beginning of May. It's impossible to miss the addition of this new feature. It takes the form of a conversation and is...

BeReal adapts to the behavior of these users

BeReal adapts to the behavior of these users

BeReal is the latest social network to join the international scene. This French application has been downloaded nearly 53 million times in just one year! After a strong success, the craze is a slowing down. The French company has been trying to adapt to the practices...

StoriesOops  an offer dedicated to intimacy brands

StoriesOops an offer dedicated to intimacy brands

PR agency StoriesOut launches StoriesOops an offer dedicated to intimacy brands At the forefront of innovation since 2010, StoriesOut offers its expertise to SexTech brands that deal with intimacy and sexuality in an inclusive and ethical way   [announcement)...

Women and math, what’s the big deal?

Women and math, what’s the big deal?

This Friday, May 12, marks International Women in Mathematics Day. It is an opportunity to recall that the mathematical talent of women has long been sometimes minimized, sometimes stifled by the education system and a society often too confined to gender prejudices....

RTS Castles Technology

RTS Castles Technology

Last week Castles Technology participated in the RTS 2023 in London. The Retail Technology Show brings together Europe's most forward-thinking retailers and leading tech innovators. Castles Technology was able to demonstrate all its know-how, expertise and innovation...

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