Press officers share their PR tips, influencer trends, innovation news, and… agency life!
7 March 2025 | Lexicon
The term “ours” (the french word for bear) in french journalism and public relations is often unknown to the general public, yet it plays a key role in structuring and ensuring transparency in publications. Where does this expression come from? What is its purpose for...
3 March 2025 | PR Tips
The hashtag (#) use has become a fundamental part of the digital landscape, driving virality and categorizing information across social media. In public relations (PR), it plays a strategic role in enhancing campaign visibility, boosting engagement, and enabling...
24 February 2025 | Lexicon
Le marronnier en relations presse : un levier stratégique
Saint-Valentin, rentrée scolaire, impôts… Certains sujets reviennent chaque année dans les médias. Mais d’où vient le terme “marronnier” et comment les communicants l’exploitent-ils pour optimiser leur visibilité ? Découvrez son origine et son rôle en relations presse.
17 February 2025 | PR Tips
Crisis communication is a major challenge for businesses, institutions, and public figures. Poorly handled crises can cause irreversible damage to an organization’s image and reputation. In this context, public relations (PR) plays a crucial role in structuring the...
31 January 2025 | What's new in Tech PR
Unsurprisingly, the democratization of access to and use of conversational AIs such as ChatGPT, Mistral, DeepSeek, Claude, or Microsoft Copilot is reshaping the press relations (PR) sector. At the intersection of multiple corporate functions (communications,...
24 January 2025 | Lexicon
We often see the question asked in briefs to agencies or even in discussions with prospects: how do you manage the press office, do you integrate a press office, etc.? Also called Press Bureau, the terminology is so close to the notion of a press relations agency,...
20 January 2025 | PR Tips
No, distributing a press release by wire and distributing it by a press relations agency are not the same thing. The two methods have different functions and uses, although their objectives may sometimes overlap (i.e., to ensure distribution of a press release). Here...
18 December 2024 | Lexicon
Definition: in press relations, soft news refers to news or media content that is light, entertaining or emotional, as opposed to hard news, which focuses on serious or factual information such as politics, the economy or crises. Soft news often focuses on topics such...
18 December 2024 | Lexicon
What is an op-ed in press relations? An op-ed (sometimes called an “opinion piece” or a byline) is an article written by an expert, executive or organization, expressing a point of view or opinion on a current topic, trend or specific issue. Unlike a press release,...
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