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The press relations and influence blog

Press officers share their PR tips, influencer trends, innovation news, and… agency life!

PR: a profession or an address book?

PR: a profession or an address book?

Press relations (PR) is much more than just an address book, although the latter can play an important role. PR is a real profession, requiring a wide range of skills that go far beyond simply having contacts in the journalistic world. 1. Press relations as a...

What is a PR pitch?

What is a PR pitch?

A PR (press relations) pitch is a concise, targeted presentation used to draw a journalist's or media outlet's attention to a piece of information, a product, or a story that you want them to relay. It's a fundamental press relations tool for establishing a quick and...

Press release developments since its creation

Press release developments since its creation

The evolution of the press release (PR), the central tool of press relations, over time bears witness to its adaptation to changes in the media, technologies and journalists' expectations. Here are just a few of the milestones in its evolution 1. The origins of the...

Press relations timing: the key to successful campaigns

Press relations timing: the key to successful campaigns

The timing of press relations is an essential element in any communication or media plan. An announcement made at the wrong time risks going unnoticed, even if its content is relevant. Conversely, the right timing can turn an ordinary message into a powerful campaign,...

Take a moment to evaluate your PR effectiveness

Take a moment to evaluate your PR effectiveness

When you're caught up in the daily grind, it's often difficult to take a step back. But that's what I'm proposing today. Objective: evaluate the effectiveness of your press relations. And do it simply. The 7 magic questions : Does your organization's media presence...

The digital decade that changed our daily lives!

The digital decade that changed our daily lives!

StoriesOut is fast approaching the symbolic milestone of 15 years. More than a decade of contact with technological innovation, a dynamic ecosystem and ideas, each more ingenious than the last, born of the digital Big Bang: the Internet. To mark International Startup...

Gourmet Time! ✨

Gourmet Time! ✨

A convivial and gourmet moment! ✨ We shared the traditional galette des rois, and elected our Queens (special mention to Marie and Ivanna ). Onwards to a year of successful projects together

‍  IT’S TIIIIIIIME

‍ IT’S TIIIIIIIME

Well, not yet but almost ! It's back ... the wonderful tradition of the advent calendar at StoriesOut, and we're all very excited to enjoy these moments together and share them with you. Like every year, the Kinder (by Ferrero) calendar is back! Tick tock tick tock ⏱️...

How to make an impactful TikTok and Reel?

How to make an impactful TikTok and Reel?

How to make an impactful TikTok and Reel? A video on  Instagram and TikTok ideally lasts between 21 and 34 seconds. This gives you very little time to engage users and get them to watch your video. Here are our tips for boosting audience engagement!  Video subject: ...

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