Press officers share their PR tips, influencer trends, innovation news, and… agency life!
16 December 2024 | Lexicon
Newsjacking: a powerful PR tool for establishing a brand In today's fast-paced world, capturing the attention of the media and the public has become a major challenge for brands. Newsjacking, the technique of surfing the news to insert one's message or brand into the...
16 December 2024 | PR Tips
Press relations (PR) is much more than just an address book, although the latter can play an important role. PR is a real profession, requiring a wide range of skills that go far beyond simply having contacts in the journalistic world. 1. Press relations as a...
16 December 2024 | Lexicon
A PR (press relations) pitch is a concise, targeted presentation used to draw a journalist's or media outlet's attention to a piece of information, a product, or a story that you want them to relay. It's a fundamental press relations tool for establishing a quick and...
13 December 2024 | What's new in Tech PR
The evolution of the press release (PR), the central tool of press relations, over time bears witness to its adaptation to changes in the media, technologies and journalists' expectations. Here are just a few of the milestones in its evolution 1. The origins of the...
11 December 2024 | PR Tips
The timing of press relations is an essential element in any communication or media plan. An announcement made at the wrong time risks going unnoticed, even if its content is relevant. Conversely, the right timing can turn an ordinary message into a powerful campaign,...
11 October 2024 | PR Tips
When planning a PR campaign, two questions inevitably arise: “How much does it cost?” and “What’s the return on investment?” (Spoiler: you’ll find a few insights here.) So, how much does PR cost? The short answer? For freelancers, retainers typically start at €1,000...
28 August 2024 | PR Tips
When you're caught up in the daily grind, it's often difficult to take a step back. But that's what I'm proposing today. Objective: evaluate the effectiveness of your press relations. And do it simply. The 7 magic questions : Does your organization's media presence...
12 June 2024 | What's new in Tech PR
StoriesOut is fast approaching the symbolic milestone of 15 years. More than a decade of contact with technological innovation, a dynamic ecosystem and ideas, each more ingenious than the last, born of the digital Big Bang: the Internet. To mark International Startup...
8 January 2024 | Agency Life, What's new in Tech PR
A convivial and gourmet moment! ✨ We shared the traditional galette des rois, and elected our Queens (special mention to Marie and Ivanna ). Onwards to a year of successful projects together
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