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Is Twitch an interesting platform for brands? 

Is Twitch an interesting platform for brands? 

Twitch was acquired by Amazon in 2014 for $970 million, and since then the platform has come a long way. Twitch has almost 7 million users. As a result of Covid, viewing time has increased by 83.1%, and some shows are achieving audiences that are similar to...

My AI available to all Snapchat users

My AI available to all Snapchat users

My AI from Snapchat  This feature was originally reserved for Snapchat+ subscribers (paid subscription), then gradually rolled out in France at the beginning of May. It's impossible to miss the addition of this new feature. It takes the form of a conversation and is...

BeReal adapts to the behavior of these users

BeReal adapts to the behavior of these users

BeReal is the latest social network to join the international scene. This French application has been downloaded nearly 53 million times in just one year! After a strong success, the craze is a slowing down. The French company has been trying to adapt to the practices...

Women and math, what’s the big deal?

Women and math, what’s the big deal?

This Friday, May 12, marks International Women in Mathematics Day. It is an opportunity to recall that the mathematical talent of women has long been sometimes minimized, sometimes stifled by the education system and a society often too confined to gender prejudices....

RTS Castles Technology

RTS Castles Technology

Last week Castles Technology participated in the RTS 2023 in London. The Retail Technology Show brings together Europe's most forward-thinking retailers and leading tech innovators. Castles Technology was able to demonstrate all its know-how, expertise and innovation...

Micro vs Macro influencers

Micro vs Macro influencers

More and more brands are choosing to use influencers for their communication campaigns, but who should they turn to ? Micro vs Macro influencers, how to choose ? First of all, the decision depends on the objectives of the communication campaign. So what’s the...

Twitter launches new video player, scroll inspired by TikTok

Twitter launches new video player, scroll inspired by TikTok

Social networks are increasingly pushing the video format. Twitter is the latest to launch the functionality to scroll videos, after, Instagram, Snapchat and the creator TikTok. Twitter copies TikTok's scrolling video player: Twitter has not finished imitating TikTok,...

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