SWOT analysis is an essential strategic tool in media relations. Find out how it can help you anticipate crises, optimize PR campaigns and structure your media strategy.
The press relations and influence blog
Press officers share their PR tips, influencer trends, innovation news, and… agency life!
When One Press Hit Leads to Another: A Behind-the-Scenes Look at a PR Chain Reaction
What happens when a single article sparks an unexpected wave of media coverage? This behind-the-scenes case study follows how a Figaro feature led to a national radio interview — and unpacks the hidden dynamics that turn one PR success into a chain reaction.
What is an Embargo in PR?
In press relations, an embargo is a temporary restriction on the publication or dissemination of information, imposed by the sender of the information (a company, organisation, agency, etc.). This restriction is generally associated with a specific date and time after...
Deepfake, AI, and Fraud: The Feedzai Case on France Inter
We never expected to assist the General Manager of a client company in such a situation. Michèle Hallak, General Manager France of Feedzai, was the target of an online scam attempt using AI technologies, specifically one called deepfake. What happened? How did we turn...
The “Ours” in Journalism and PR: Still A Relevant Tool?
The term “ours” (the french word for bear) in french journalism and public relations is often unknown to the general public, yet it plays a key role in structuring and ensuring transparency in publications. Where does this expression come from? What is its purpose for...
The Hashtag use in PR: Essential Tool or Outdated Trend?
The hashtag (#) use has become a fundamental part of the digital landscape, driving virality and categorizing information across social media. In public relations (PR), it plays a strategic role in enhancing campaign visibility, boosting engagement, and enabling...
The “Marronnier”: A Recurring Media Phenomenon
Le marronnier en relations presse : un levier stratégique
Saint-Valentin, rentrée scolaire, impôts… Certains sujets reviennent chaque année dans les médias. Mais d’où vient le terme “marronnier” et comment les communicants l’exploitent-ils pour optimiser leur visibilité ? Découvrez son origine et son rôle en relations presse.
Crisis Communication: Strategies and Mistakes to Avoid in Public Relations
Crisis communication is a major challenge for businesses, institutions, and public figures. Poorly handled crises can cause irreversible damage to an organization’s image and reputation. In this context, public relations (PR) plays a crucial role in structuring the...
Conversational AIs: The Birth of Augmented PR
Unsurprisingly, the democratization of access to and use of conversational AIs such as ChatGPT, Mistral, DeepSeek, Claude, or Microsoft Copilot is reshaping the press relations (PR) sector. At the intersection of multiple corporate functions (communications,...
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