(+33) 9 81 86 41 81 info@storiesout.com

Let’s reflect.

February 28, 2024

When you’re caught up in the daily grind, it’s often difficult to take a step back.

But that’s what I’m proposing today.

Objective: evaluate the effectiveness of your press relations. And do it simply.

The 7 magic questions :

  • Does your organization’s media presence reflect its ambitions and biases?
  • Are the subjects with which your organization is associated the ones that are important to you?
  • Do key journalists in your sector know your spokespeople and their areas of expertise?
  • Were your spokespeople trained in interviewing less than 12 months ago?
  • Is your media presence used by your organization’s sales teams?
  • Do you know how to address key journalists in your sector?
  • Are you able to communicate with English-speaking media?

If you answer “Yes” to all these questions, you’re completely autonomous and well supported.

If you have a few “No’s”, how about talking to one of our experts?

A 30-minute chat will give you the keys to effective PR. Give it a try!


      Read more

      PR Tips : Are press release layouts a necessity?

      PR Tips : Are press release layouts a necessity?

      "Aren't we overdoing it on the form, even the formatting, of press releases?" Short answer: no. No, we are not overdoing it. Putting it into context. The press release is THE cornerstone press document. The cornerstone of press relations. The press release first...

      PR Tips: the Press release

      PR Tips: the Press release

      There are numerous communication tools in press relations: the press release itself, op-ed, pitch, press alert... but how do you know which is adapted to your PR needs and, above all, how to use them well? Let's start with the star of PR .... the darling of...

      Choose your PR agency

      Choose your PR agency

      How to choose a press relations agency? Obviously, we would be very tempted to tell you “look no further, StoriesOut is the agency for you”, but we have to face the facts, if only for reasons of bandwidth or competition between customers, we cannot work for everyone....