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Take a moment to evaluate your PR effectiveness

28 August 2024

When you’re caught up in the daily grind, it’s often difficult to take a step back.

But that’s what I’m proposing today.

Objective: evaluate the effectiveness of your press relations. And do it simply.

The 7 magic questions :

  • Does your organization’s media presence reflect its ambitions and biases?
  • Are the subjects with which your organization is associated the ones that are important to you?
  • Do key journalists in your sector know your spokespeople and their areas of expertise?
  • Were your spokespeople trained in interviewing less than 12 months ago?
  • Is your media presence used by your organization’s sales teams?
  • Do you know how to address key journalists in your sector?
  • Are you able to communicate with English-speaking media?

If you answer “Yes” to all these questions, you’re completely autonomous and well supported.
BRAVO!

If you have a few “No’s”, how about talking to one of our experts?

A 30-minute chat will give you the keys to effective PR. Give it a try!

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