In B2C, AI helps users shortlist before buying. In B2B, it helps structure selection criteria and prepare RFPs. This shift changes what content you must publish, what proof you must show, and why PR becomes a key GEO visibility driver.
GEO-SEO
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E.E.A.T.: definition, SEO value, GEO-era limitations… and what comes next
E.E.A.T. once helped brands rank in Google. In the GEO era, it helps brands get cited and recommended by AI engines. Discover how EEAT shifts from on-site optimisation to proof-based authority built across content, PR and spokesperson credibility.
GEO Revolution: What Impact on Lead Generation and Conversion Rates?
With AI search, visibility is no longer driven by clicks—it’s driven by recommendation. More decision-ready intent, sometimes higher-quality traffic, and amplified zero-click journeys: here’s what GEO changes for lead generation and conversions.
SEO or GEO: what really changes for your brand awareness
This is the question of the hour: SEO or GEO? In 2026, a growing share of online searches no longer happens “inside Google”, but through AI-powered conversational interfaces such as ChatGPT, Gemini, Perplexity or Copilot. As a result, brands must no longer “just” be...
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