Tips from Castles Technology, a global supplier of payment terminals, for optimizing the checkout process during Black Friday
Paris, November 15, 2023 – Following the breakdown of electronic payment terminals experienced by several retailers in recent weeks, Castles Technology, the world leader in Android payment solutions, unveils its essential tips for retailers to prepare for the end-of-year sales peaks.
With 91% of the British population preferring contactless payment, retailers need to equip themselves with the best POS solutions and tools for this time of year.
During busy times, retailers need the assurance of dependable payment systems, as system failures can result in revenue loss. Today, the Android-based payment terminals deployed by Castles Technology have a 98% reliability performance. Thanks to their flexibility, power and rapid, easy implementation, they enable the growth of in-store activity, optimize sales environments and offer a multifunctional solution that can integrate more complex applications such as payment by link, QR Code or gift voucher, customer database, loyalty programmes, and stock management.
On Black Friday, many UK shoppers will be rushing to their favorite stores to buy the latest tech gadget or to get ahead of their gift shopping. As for retailers, many challenges lie ahead. In order to generate the maximum possible profits, retailers will need to streamline checkout processes, thereby reducing customer waiting times.
In order to optimize POS, here are a few tips from Castles Technology to help retailers be better prepared for these major sales peaks:
- Ensure that security and software updates are complete. If your acceptance fleet is connected to the cloud, these updates can be carried out in real time, with little disruption or downtime.
- Have sufficient battery life for portable payment terminals to cope with extended opening hours, and provide additional charging points to avoid running out of power.
- Use transaction reports to identify sales behavior and trends. This will enable you to identify the busiest areas of the store, and ensure that the necessary resources are available in the event of a peak in demand.
- Equip yourself with mobile point-of-sale tools, to help avoid queues and frustrated customers.
- Connect all your points of sale to your omnichannel platform, as hybrid services such as “click and collect” are likely to be in high demand.
- Offer the right payment choice at checkout. Many customers are looking for alternative payment methods (APMs) or buy now pay later (BNPL), to help them manage their spending.
For more information or to speak with a Castles Technology spokesperson, please contact
castlestechnology@storiesout.com
About Castles Technology
With 30 years’ experience in the global payments market, Castles Technology has established itself as one of the world’s top five manufacturers of Android acceptance payment terminals, offering secure, reliable and transparent solutions.
The payment applications developed by the company are aimed at merchants in the finance, retail, hospitality and transport sectors, among others.
Further information: Castles Technology
