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Influence

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How to do Personal Branding on LinkedIn

How to do Personal Branding on LinkedIn

Have you seen those people with blue/purple/orange backgrounds on their profile photos? LinkedIn is increasingly becoming a platform for leads and influence. You can gain visibility and hope to generate leads in the process.  Topics to cover:  Should you share your...

What is live shopping?

What is live shopping?

No more going to the store to learn more and test a product, now everything happens live. Live shopping uses qualified salespeople or influencers to promote, demonstrate and sell the product. All this takes place on social networks or directly on marketplaces.  Live...

Micro vs Macro influencers

Micro vs Macro influencers

More and more brands are choosing to use influencers for their communication campaigns, but who should they turn to ? Micro vs Macro influencers, how to choose ? First of all, the decision depends on the objectives of the communication campaign. So what’s the...

Reality TV influencers VS Content creators

Reality TV influencers VS Content creators

It's time to share some thoughts on the recent French bill aimed at regulating influencers and content creators in the reality TV industry. The debate raises a broader question about the role of reality TV influencers and content creators in today's media landscape....