PR Tips

Press relations (PR) is much more than just an address book, although the latter can play an important role. PR is a real profession, requiring a wide range of skills that go far beyond simply having contacts in the journalistic world. 1. Press relations as a...

The timing of press relations is an essential element in any communication or media plan. An announcement made at the wrong time risks going unnoticed, even if its content is relevant. Conversely, the right timing can turn an ordinary message into a powerful campaign,...

When you're caught up in the daily grind, it's often difficult to take a step back. But that's what I'm proposing today. Objective: evaluate the effectiveness of your press relations. And do it simply. The 7 magic questions : Does your organization's media presence...

How to write a press release :"Aren't we overdoing it on the form, even the formatting, of press releases?" Short answer: no. No, we are not overdoing it. The press release needs context. The press release is THE cornerstone press document. The cornerstone of press...

How to choose a press relations agency? Obviously, we would be very tempted to tell you “look no further, StoriesOut is the agency for you”, but we have to face the facts, if only for reasons of bandwidth or competition between customers, we cannot work for everyone....

Here we are. Your company feels mature enough to invite the "media that counts" to a dedicated event: the Press Conference.  The press conference is an initiation point if there ever was one, but it remains a delicate PR event to present, organise and animate.  Here...

How do you position a brand? In our role as communications consultants, we regularly suggest that our customers implement “referent” or expert strategies. These strategies rest on two main pillars: vision and numbers, and, as usual, meticulous execution. Positioning...