PR Tips

The hashtag (#) use has become a fundamental part of the digital landscape, driving virality and categorizing information across social media. In public relations (PR), it plays a strategic role in enhancing campaign visibility, boosting engagement, and enabling...

Crisis communication is a major challenge for businesses, institutions, and public figures. Poorly handled crises can cause irreversible damage to an organization’s image and reputation. In this context, public relations (PR) plays a crucial role in structuring the...

No, distributing a press release by wire and distributing it by a press relations agency are not the same thing. The two methods have different functions and uses, although their objectives may sometimes overlap (i.e., to ensure distribution of a press release). Here...

Press relations (PR) is much more than just an address book, although the latter can play an important role. PR is a real profession, requiring a wide range of skills that go far beyond simply having contacts in the journalistic world. 1. Press relations as a...

The timing of press relations is an essential element in any communication or media plan. An announcement made at the wrong time risks going unnoticed, even if its content is relevant. Conversely, the right timing can turn an ordinary message into a powerful campaign,...

When you're caught up in the daily grind, it's often difficult to take a step back. But that's what I'm proposing today. Objective: evaluate the effectiveness of your press relations. And do it simply. The 7 magic questions : Does your organization's media presence...

How to write a press release :"Aren't we overdoing it on the form, even the formatting, of press releases?" Short answer: no. No, we are not overdoing it. The press release needs context. The press release is THE cornerstone press document. The cornerstone of press...

How to choose a press relations agency? Obviously, we would be very tempted to tell you “look no further, StoriesOut is the agency for you”, but we have to face the facts, if only for reasons of bandwidth or competition between customers, we cannot work for everyone....