StoriesOut
December 16, 2024 | Lexicon
Newsjacking: a powerful PR tool for establishing a brand In today's fast-paced world, capturing the attention of the media and the public has become a major challenge for brands. Newsjacking, the technique of surfing the news to insert one's message or brand into the...
December 16, 2024 | Lexicon
A PR (press relations) pitch is a concise, targeted presentation used to draw a journalist's or media outlet's attention to a piece of information, a product, or a story that you want them to relay. It's a fundamental press relations tool for establishing a quick and...
January 26, 2023 | Lexicon, PR Tips
How to write a press release, the star of PR and the darling of journalists... There are numerous communication tools in press relations: the press release itself, op-ed, pitch, press alert... To be effective, you must know how to write each of them properly. Let's...
June 10, 2021 | Lexicon, PR Tips
Evangelism and spokesmanship - powerful yet different communication tools Very popular in the United States, evangelism is still in its infancy in France. It's often confused with spokesmanship, a very different, but no less interesting, communications tool. Let's...
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