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Jargon: Origins, Benefits, and Examples in Public Relations

Jargon: Origins, Benefits, and Examples in Public Relations

Jargon is a specialized form of language used by a specific group to facilitate communication among its members. Present in all fields, it can be a powerful tool for precision and efficiency, but also a barrier for those unfamiliar with its codes. In public relations...

What is an Embargo in PR?

What is an Embargo in PR?

In press relations, an embargo is a temporary restriction on the publication or dissemination of information, imposed by the sender of the information (a company, organisation, agency, etc.). This restriction is generally associated with a specific date and time after...

The “Ours” in Journalism and PR: Still A Relevant Tool?

The “Ours” in Journalism and PR: Still A Relevant Tool?

The term “ours” (the french word for bear) in french journalism and public relations is often unknown to the general public, yet it plays a key role in structuring and ensuring transparency in publications. Where does this expression come from? What is its purpose for...

The “Marronnier”: A Recurring Media Phenomenon

The “Marronnier”: A Recurring Media Phenomenon

Le marronnier en relations presse : un levier stratégique
Saint-Valentin, rentrée scolaire, impôts… Certains sujets reviennent chaque année dans les médias. Mais d’où vient le terme “marronnier” et comment les communicants l’exploitent-ils pour optimiser leur visibilité ? Découvrez son origine et son rôle en relations presse.

What is a Press Office?

What is a Press Office?

We often see the question asked in briefs to agencies or even in discussions with prospects: how do you manage the press office, do you integrate a press office, etc.? Also called Press Bureau, the terminology is so close to the notion of a press relations agency,...

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