Lexicon

Is the press kit still useful in 2025? Learn how communication is evolving with digital tools, and how to replace the old PDF with a living PR ecosystem.

White papers are key for building expertise and credibility, but they fall short when used as tools in media relations. Learn how — and when — to use them right.

“Off the record” is a powerful yet delicate media relations tool. Used wisely, it builds trust and provides valuable context. Mismanaged, it can damage reputations. Discover how to leverage this practice strategically.

What Does a PR Agency Do?
Discover how PR agencies help businesses gain media exposure and maintain strategic relationships with journalists.

Jargon is a specialized form of language used by a specific group to facilitate communication among its members. Present in all fields, it can be a powerful tool for precision and efficiency, but also a barrier for those unfamiliar with its codes. In public relations...

SWOT analysis is an essential strategic tool in media relations. Find out how it can help you anticipate crises, optimize PR campaigns and structure your media strategy.

In press relations, an embargo is a temporary restriction on the publication or dissemination of information, imposed by the sender of the information (a company, organisation, agency, etc.). This restriction is generally associated with a specific date and time after...

The term “ours” (the french word for bear) in french journalism and public relations is often unknown to the general public, yet it plays a key role in structuring and ensuring transparency in publications. Where does this expression come from? What is its purpose for...

Le marronnier en relations presse : un levier stratégique
Saint-Valentin, rentrée scolaire, impôts… Certains sujets reviennent chaque année dans les médias. Mais d’où vient le terme “marronnier” et comment les communicants l’exploitent-ils pour optimiser leur visibilité ? Découvrez son origine et son rôle en relations presse.