Lexicon

SWOT analysis is an essential strategic tool in media relations. Find out how it can help you anticipate crises, optimize PR campaigns and structure your media strategy.

In press relations, an embargo is a temporary restriction on the publication or dissemination of information, imposed by the sender of the information (a company, organisation, agency, etc.). This restriction is generally associated with a specific date and time after...

The term “ours” (the french word for bear) in french journalism and public relations is often unknown to the general public, yet it plays a key role in structuring and ensuring transparency in publications. Where does this expression come from? What is its purpose for...

Le marronnier en relations presse : un levier stratégique
Saint-Valentin, rentrée scolaire, impôts… Certains sujets reviennent chaque année dans les médias. Mais d’où vient le terme “marronnier” et comment les communicants l’exploitent-ils pour optimiser leur visibilité ? Découvrez son origine et son rôle en relations presse.

We often see the question asked in briefs to agencies or even in discussions with prospects: how do you manage the press office, do you integrate a press office, etc.? Also called Press Bureau, the terminology is so close to the notion of a press relations agency,...

Definition: in press relations, soft news refers to news or media content that is light, entertaining or emotional, as opposed to hard news, which focuses on serious or factual information such as politics, the economy or crises. Soft news often focuses on topics such...

What is an op-ed in press relations? An op-ed (sometimes called an “opinion piece” or a byline) is an article written by an expert, executive or organization, expressing a point of view or opinion on a current topic, trend or specific issue. Unlike a press release,...

Newsjacking: a powerful PR tool for establishing a brand In today's fast-paced world, capturing the attention of the media and the public has become a major challenge for brands. Newsjacking, the technique of surfing the news to insert one's message or brand into the...

A PR (press relations) pitch is a concise, targeted presentation used to draw a journalist's or media outlet's attention to a piece of information, a product, or a story that you want them to relay. It's a fundamental press relations tool for establishing a quick and...