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How to post on Instagram as a company

August 03, 2023

Instagram is the primary platform for lifestyle, travel, clothes, design,  and architecture…  Promoting a business on Instagram isn’t easy. So here are our tips for increasing your notoriety on Instagram. 

Comment poster sur Instagram en tant qu’entreprise

Topics to cover on Instagram: 

Instagram is known for sharing beautiful photos, but not just that: infographics and news coverage are also in vogue.  Corporate news, therefore, remains a relevant element for your communication. 

Corporate news includes : 

  • Events 
  • New product launches
  • Fundraising
  • Certifications/labels.

If you want to demonstrate your expertise, certify the quality of your product to increase sales.  To boost sales, don’t hesitate to advertise, demonstrating the usefulness of your product with figures or practical examples.

If you have recruitment/branding objectives, Instagram is also the place to be.  

  • Make videos with your teams, whether they’re funny or more serious, by interviewing them about their jobs (daily routine at work, etc.). 
  • Make Behind The Scene videos to show what goes on behind the scenes: transparency is one of the most important values for consumers. This can be for the creation, design, or realization of a product, an interview… 
  • Show your premises – it’s always nice to see what kind of space you’ll be working in!
  • Demonstrate the benefits your company provides for your employees (seminars, CSE…), they don’t join your company just for your good looks and missions. 

Once you’ve chosen your themes for Instagram, it’s time to start worrying about distribution. It would be a shame to publish a post after spending many hours on it, only for it to fall through the cracks of the algorithm. 

How and when to broadcast on Instagram? 

Publication rhythm: 

Instagram seems to be the most capricious social network in terms of publication frequency.  If you don’t stay active, your professional Instagram account will get less exposure… 

You then need to make sure you publish several times a week in different formats. If you’re focusing on qualitative content such as branding, 3 times a week may be enough. Qualitative content is more time-consuming, and the aim is not to overload you with work.

However, if your content is less qualitative, such as product promotion, destination photos, etc., you can publish 4 to 5 times weekly. Don’t go beyond this number – you risk losing the interest of your target audience in the long term. 

To clarify: a publication comprises several formats. If you post 1 story, 1 photo, 1 carousel, and 1 Reel, you’re at 4 publications. 

Days to publish on Instagram: 

Any day is a good day to post, but the best days to post on Instagram are Monday, Wednesday, and Sunday. 

Times to post on Instagram: 

However, schedules are important to identify depending on your target audience! 

For B2B companies, the best times to post on Instagram are during the day between 9 am and 5 pm. For B2C companies, you need to focus on the end of the day.  It’s after working hours that your target will connect on Instagram, i.e. from 5 p.m. to 9 p.m. on weekdays. If you’re a restaurant, publish at 11 a.m., just before lunch, or around 6 p.m. for dinner. All this can be adapted to suit your audience, so try out different days and times! 

If you can’t find your way around, don’t panic, you can optimize your schedules using Instagram’s tool to see your target audience’s connection times. To do so, go to your app’s statistics tab, then select the followers section. 

What formats should you publish on Instagram? 

The platform’s algorithm will push the posts that are most likely to grab your target’s attention. So make way for visuals and colors, and avoid long, compact texts that could drive your audience away. On Instagram, everything has to be aesthetically pleasing. 

The best formats for Instagram: 

  • Reels, Instagram is pushing videos more and more; they’re the best format for going viral.
  • Stories are increasingly changing, as people spend less time scrolling and more time on temporary publications. Stories are a good way to stay in touch with your subscribers. 

Other formats, such as photos and carousels, should not be neglected, even if they are not the most viewed, as they still offer the possibility of ếtre being pushed by the algorithm. It’s important to have a global strategy. As Reels and Stories are in separate tabs on your profile, it wouldn’t look very good to have an empty feed. 

Why does Instagram limit the use of links?

How to write the description of a publication on Instagram?

LengthDescriptions are rarely read, so try to keep them as short as possible. Explain your post in broad strokes to provide more context. 

HashtagsHashtags are very important on Instagram, place between 5 and 15 for ideal functioning. Be careful not to use too many hashtags to reach these numbers. Keep only those that are relevant, or it could harm your visibility. 

Instagram’s algorithm? 

Unsurprisingly, it’s the posts that generate the most engagement that are pushed by the algorithm. Encourage your followers to like, comment and, above all, share the post. It’s the latter that will award the most points to your publication.

Interact with other people’s content, partner brands, customers, opinions and, of course, comments to build a strong, engaged community. 

You’ve got all the tools you need to explode the counters, but make sure you keep track of the statistics and optimize your posts according to your audience and trends.


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