Lexicon

How to write a press release, the star of PR and the darling of journalists... There are numerous communication tools in press relations: the press release itself, op-ed, pitch, press alert... To be effective, you must know how to write each of them properly. Let's...

Evangelism and spokesmanship - powerful yet different communication tools Very popular in the United States, evangelism is still in its infancy in France. It's often confused with spokesmanship, a very different, but no less interesting, communications tool. Let's...